MARKETing management Designing and managing services Case Study : Ritz-Carlton Hotels Lecture : Prof. Dr. Basu Swastha Dharmmesta‚ M.B.A Group 4 Anne Stam [Student Exchange] Febrini Wulandari 08/277511/PEK/12841 Irwan Arfandi Bachtiar 08/277521/PEK/12851 Case Summary Ritz-Carlton Hotels‚ California‚ USA Ritz-Carlton is a brand of luxury hotel and resort with 70 properties that are located in major cities and exclusive resort
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Mandarin Oriental Manila Mandarin Oriental Manila‚ one of the prestigious hotels in the Philippines. It is well known as the best business hotel because of its exceptional service in the centre of the city. It is conveniently placed in the Financial Capital of the Philippines‚ along Makati Avenue‚ Makati City. It is owned by an international hotel investment and management group with deluxe and first class hotels‚ resorts and residences in sought-after destinations around the world‚ the Jardines
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The use of the statement of cash flow is a relatively new wrinkle in financial reporting. This statement‚ however‚ can be a useful management tool CASH FLOW is the life blood of a hotel. To manage a hotel’s assets properly‚ the hotel’s management must understand cash flow. The Financial Standards Board (FASB) has mandated that companies issue a statement of cash flow (SCF)‚ in addition to the traditional income statement and balance sheet. The SCF is a replacement of the little-understood measure
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outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been
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because of the rapid changes in customer needs and the vast amount of product offerings. One facet of market segmentation in the hotel industry is the unique consumer segment. The idea of a unique consumer segment is relatively new in the industry which opens the need for repositioning. By identifying a unique consumer segment‚ a hotel can focus on and penetrate a non-traditional market encompassing guest centered focus hotels. Traditional customer segmentation approaches will be replaced by personalized
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The Hotel Hydra Styles of service can be described as a Buffet Service for Breakfast. Equipment identified as appropriate would be: Bain Marie to keep foods warm‚ hot plates‚ cereal dispensers‚ juice jugs‚ bread and basket displays‚ toasters‚ tea and coffee jugs‚ utentils and dressing and condiments. Because the Hotel has 100 bedrooms it is appropriate to have a leisure centre and conference facilities‚ to boost the occupancy. It also caters for holiday makers and families with children who will
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ho Introduction We are all intimately familiar with at least one language‚ our own. Yet few of us ever stop to consider what we know when we know a language. There is no book that contains the English or Russian or Macedonian language. The words of a language can be listed in a dictionary‚ but not all the sentences‚ and a language consists of these sentences as well as words. Speakers use a finite set of rules to produce and understand an infinite set of “possible” sentences. These
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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel‚ restaurant operations‚ and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino‚ and a number of local attractions. Recent renovations of the rooms on the
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Business Support Systems The BSS helps an enterprise or organization to secure revenue and quality while supporting many business functions‚ including marketing‚ product offerings‚ sales‚ contracting‚ and delivery of goods and services. For the purposes of this article‚ an enterprise typically refers to a telecommunications operator. However‚ it could also be a content provider‚ service provider‚ search engine or some such actor in the new business world. As well designed BSS helps an enterprise
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The Components of System Unit System Unit – a case that contains electronic components of the computer used to process data. Motherboard – the main circuit board of the system unit. Computer Chip – a small piece of semiconducting material usually silicon‚ on which integrated circuits are etched. Processor – interprets and carries out the basic instructions that operate a computer. Multi-care processor – a single chip with two or more separate processor cores. Control Unit – the component of
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