Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
Premium Brand management Brand
Firestopping Questions and Answers Q: What is a plastic pipe firestop? A: It is a device‚ a material or a combination of materials used to fill or seal a pipe penetration so that the fire integrity of the rated barrier (wall or floor) is maintained whenever it is penetrated by the plastic pipe. Q. How are plastic pipe firestops tested to verify their performance? A. This is done by building a section of wall‚ floor‚ or floor/ceiling assembly with the plastic pipe and firestop in place. The
Premium Plumbing
I. Changes Leading to Exploration A. Expulsion of Moors in Spain and reunification of the country under Catholic rulers Isabella and Ferdinand caused an age of exploration and expansion. B. After German Monk Martin Luther posted his 95 theses against church abuses‚ there was a powerful movement away from the Catholic Church called the Protestant Reformation‚ causing the Roman Catholic countries to secure their power in the world by converting
Premium Protestant Reformation Catholic Church Protestantism
Consumer Perception On Two Wheelers CHAPTER 1- INTRODUCTION East Point Collage Of Higher Education Page 1 Consumer Perception On Two Wheelers INTRODUCTION In two wheeler markets India has the world second largest Market (after China). In India every month sold nearly 3-lakh motor cycle. The two- wheeler industry is among the few that have Managed to face the industrial slow down. The industry’s impressive growth of over 10% for four year till 2006-07. But in 2007-08 there was a drop
Premium Marketing
As Henry James sees it‚ characters are only as interesting as their responses to particular situations. This is true not only in any piece of literature with a character but also in life. I following text is my exploration into characters and their reactions to situations in John Steinbeck’s‚ "The Chrysanthemums" and John Cheever’s‚ "The Five-Forty-Eight". Characters in both of these stories are full of passion and come alive in the text as you read them. It is this resurrection of the text to
Premium Fiction Short story Narrative
Lesson 2701A-3 Assignment Describe what is meant by soft skills and explain why they are important in networking projects The term soft skills refers to those skills that are not easily measurable‚ such as customer relations‚ oral and written communications‚ dependability‚ teamwork‚ and leadership abilities. Some soft skills might appear to be advantages in any profession‚ but they are especially important when you must work in teams‚ in challenging technical circumstances‚ and under tight deadlines-requirements
Premium Operating system Microsoft Windows Windows Vista
Function SubMatchTest(inpStr) Dim oRe‚ oMatch‚ oMatches Set oRe = New RegExp ’ Look for an email address (not a perfect RegExp). oRe.Pattern = "(\w+)@(\w+)\.(\w+)" ’ Get the Matches collection. Set oMatches = oRe.Execute(inpStr) ’ Get the first item in the Matches collection. Set oMatch = oMatches(0) msgbox typename(oMatch) ’ Create the results string. ’ The Match object is the entire match - someone@example.com. retStr = "Email address is: " & oMatch & vbNewline
Premium E-mail address E-mail
Module 2: Preparation of Books of Accounts Double Entry System • Double entry system was introduced to the business world by an Italian merchant named Lucas Pacioli in 1494 A.D. According to J.R.Batliboi “Every business transaction has a two-fold effect and that it affects two accounts in opposite directions and if a complete record were to be made of each such transaction‚ it would be necessary to debit one account and credit another account. It is this recording of the two fold effect of every
Premium Accounts receivable Double-entry bookkeeping system Bookkeeping
Niger:GDP per capita‚ PPP GDP per capita‚ Purchasing Power Parity: For that indicator‚ the World Bank provides data for Niger from 1980 to 2011. The average value for Niger during that period was 682.21 U.S. dollars with a minumum of 597.06 U.S. dollars in 2000 and a maximum of 940.95 U.S. dollars in 1980. Below we provide more information about: GDP per capita‚ PPP in Niger. From: To: Niger198019831986198919921995199820012004200720105006257508751‚000 739.42 GDP per capita in Niger
Premium Inflation Gross domestic product Purchasing power parity
Learning & Memory 1. Learning Learning = relatively permanent change in behaviour due to experience 1. Learning • Definition implies learning takes place when there is change in behaviour • But changes in behaviour do not always mean learning has taken place • If we look at the definition the changes has to be permanent • This means it has to be long lasting as a result of experience • Most human behaviour is learned behaviour • We will discuss 3 types of
Premium Operant conditioning Classical conditioning Reinforcement