"The behaviour of the young towards luxury products" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Better Essays

    styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers promising prospects for international brands. The growth rate in the cosmetics market reflects an increasing demand for beauty care products in India. Perfumes and fragrances‚ skin care‚ and hair care products are some of the major segments with promising prospects

    Premium Cosmetics Personal care

    • 4760 Words
    • 20 Pages
    Better Essays
  • Powerful Essays

    Utilitarian products ( Laptop & Luxury watches) Utilitarian Consumption: The consumption of products has tangible benefit for consumer. In western culture‚ such products are often labeled as practical or necessary. Utilitarian products are purchased and consumed to satisfy consumer’s practical or functional needs. Utilitarian consumer behavior has been described as ergic‚ task-related and rational. In the marketing literature choice and decision with respect to utilitarian products and informed

    Premium Decision making Decision theory Decision making software

    • 962 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Luxury Industry

    • 143918 Words
    • 576 Pages

    Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs

    Premium Branding Brand Gucci

    • 143918 Words
    • 576 Pages
    Powerful Essays
  • Best Essays

    1 3. Conceptual Framework 2 a. Engaging with Social Networking Sites b. Attitudes and behaviour towards social networking sites c. How people use social networking sites 4. Research Strategy 4 5. Methodology 7 6. Conclusion 8 7. References 9 Research Topic Understanding behaviours and attitudes towards Social Networking Introduction The fast development of social networking that has been detected over the last 2-3

    Premium Social network service Social network aggregation Social network

    • 2486 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior

    Premium Advertising Brand Suzuki

    • 965 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Luxury Paradigm

    • 870 Words
    • 4 Pages

    The paper “Luxury brand marketing —the experience is everything!” by Glyn Atwal and Alistair Williams talks about A NEW LUXURY PARADIGM It is generally acknowledged that western consumption of luxury in the 1980s and 1990s was motivated primarily by status-seeking and appearance. This means that social status associated with a brand is an important factor in conspicuous consumption. The baby boom generation luxury consumer has a passion for self-indulgence while maintaining an iconoclastic

    Premium Luxury good Luxury vehicle

    • 870 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Study of consumer perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses

    Premium Marketing Brand Brand management

    • 1854 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Running head: EXAMINING THE IMPACT OF PRODUCT ATTRIBUTES ON PERCEPTION TOWARDS BRAND PRODUCT Examining the Impact of Product Attributes On Perception towards Brand Product [The name of the writer appears here] [The name of the institution appears here] TABLE OF CONTENTS Preface ………………………………….………………………… 3 Abstract ……………………………………….…………………… 4 Chapter 1: Introduction ……………………………………….. 5 1.1 A Brief History ………………………………… 9 Chapter 2: Literature Review ………………………………… 12 2.1 - The Figurative

    Premium Perfume Metaphor

    • 22513 Words
    • 91 Pages
    Good Essays
  • Powerful Essays

    Attitude and Luxury

    • 3336 Words
    • 14 Pages

    3/4/13 Attitudes Towards the Concept of Luxury: an Exploratory Analysis by Bernard Dubois and Gilles Laurent Attitudes Towards the Concept of Luxury: an Exploratory Analysis Bernard Dubois‚ Groupe H.E.C. Gilles Laurent‚ Groupe H.E.C. [ to cite ]: Bernard Dub ois and Gilles Laurent (1994) ‚"Attitudes Towards the Concept of Luxury: an Exploratory Analysis"‚ in AP - Asia Pacific Advances in Consumer Research Volume 1‚ eds. Joseph A. Cote and Siew Meng Leong‚ Provo‚ UT : Association for Consumer

    Premium Luxury good Luxury vehicle LVMH

    • 3336 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first. TABLE-9 MAGAZINE INTRODUCTION |Magazine Introduction |No of respondents |Percentage | |Family |14 |21 | |Friends

    Premium Magazine Present Time

    • 567 Words
    • 3 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50