Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
Premium Brand Sales promotion Marketing
Chapter 12 Discussion Questions |12-1. |What are the important administrative considerations in the capital budgeting process? | | | | | |Important administrative considerations relate to: the search for and discovery of investment opportunities‚ the | | |collection of
Premium Net present value
CHAPTER 1 NATURE OF SALE DEFINITION OF SALE Article 1458 of the Civil Code defines “sale” as a contract whereby one of the contracting parties (Seller) obligates himself to transfer the ownership‚ and to deliver the possession‚ of a determinate thing; and the other party (Buyer) obligates himself to pay therefor a price certain in money or its equivalent.1 The Roman Law concept embodied in the old Civil Code2 that treated delivery of tangible property as the sole purpose of sale has been modified under
Premium Contract
Sales Contests Work if they are implemented correctly Sales contests provide a great tool for the sales manager to motivate his sales force in both the short and long-term. However‚ in order to work for the sales manager and provide value to the sales force the objectives of the sales contest must to be carefully defined. Pitfalls‚ like a "coin operated sales force" and unmotivated salespeople can be the result of a thoughtlessly designed sales contest. Lastly‚ there are a great variety of sales
Premium Motivation Sales
Austin Taylor COM 115 Corporation Background Comcast Corporation was founded June 28‚ 1963 by Ralph J. Roberts‚ Daniel Aaron‚ and Julian A. Brodsky. “Comcast is one of the nation’s leading providers of communications‚ entertainment‚ and cable products and services. Headquartered in Philadelphia‚ Pennsylvania‚ they employ over 100‚000 employees nationwide” (Comcast‚ 2010). The five general areas that make up Comcast are cable communications‚ cable networks‚ broadcast
Premium Internet Satellite television Television
Corporate Family: Traded: Incorporation Date: Auditor: 92 Public Parent 212 Companies Korea Stock Exchange: 05-Jan-1947 Deloitte & Touche LLP Financials in: GBP (000) 003550 Fiscal Year End: 31-Dec-2011 Reporting Currency: South Korean Won Annual Sales: Net Income: Total Assets: Market Value: 5‚663‚995.1 1 550‚868.5 8‚468‚108.4 2 6‚527‚507.3 (25-Jan-2013) www.lgcorp.com Business Description LG Corp. is a Korea-based holding company engaged in the management of its subsidiaries. As of December
Premium South Korea
purchased from Kobe Steel in their net sales. Before November 1‚ 1983 only the gross margin on Kobe products was included in their net sales. Harnischfeger was also going to include the financial statements of certain foreign subsidiaries were included on the basis of their fiscal years ended July 31 to September 30. Even though there was no significant impact on net income‚ this did help to increase their net sales by $28 million from Kobe Steel and $5.4 million from foreign subsidiaries. A second
Premium Generally Accepted Accounting Principles FIFO and LIFO accounting Revenue
trades at approximately $5.50 per share.The Chief Executive Officer (CEO)‚ Michael J. Koss‚ the founder’s son‚ and his family directly or indirectly own in excess of 70 percent of the company’s 851‚000 shares. A $34 million embezzlement of cash from the Koss Corp. occurred over a 12 year period from 1997 through December 2009. The Koss Corp. received an unqualified opinion on its financial statements as of June 30‚ 2009 and 2008 (as well as in prior years) by a Big Five auditing firm. The audit
Premium Audit Financial statements Internal control
Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
Premium Costs Variable cost Fixed cost
operating as a franchise‚ sole proprietorship‚ partnership of some sort‚ a corporation of some sort‚ as an LLC‚ and even a joint venture. She has come to me asking of my input on what I think about her possible start up of this new company. Betty thought about operating her company as a franchise. According to Merriam Webster (2012)‚ “a franchise is when a business grants the right or license to an individual or group to market‚ sale or distribute that company’s goods or services in a particular territory”
Premium Corporation