Marketing Strategy and Plan – Session 6 Gillette’s Launch of Sensor The introduction of the Sensor Shaving System‚ one of the biggest product launches ever‚ forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so‚ at what scale. Gillette’s top management had to make very important decisions regarding the launch of its Sensor line. They are questioning‚ on which markets to focus their launch‚ how aggressive
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Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
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Gillette Indonesia Case Analysis Gillette - SWOT Analysis #Strength High Quality Brand Local manufacturing 50% Market share already Gillette name means Shaving in Indonesia First Mover advantage #Weakness Employee ( Manager) retainability Poor distribution in remote villages #Opportunity 160 million population with 30% living in cities Political environment stability Increasing income Western influence in Shaving Increasing work opportunities Potential to increase
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TV and Fictions: Viewing Log Deal or No Deal Airtime: Thursday 21st February 2013 (4pm) My scene is from ‘Deal or No Deal’ (Channel 4‚ 2013) [1]‚ a game show where the contestant has the chance to win a maximum of £250‚000. I will be analysing the opening five minutes of the programme. In this small scene the following themes are explored; class‚ community and rituals. From the book ‘Come on Down? Popular media culture in post-war Britain’‚ it is said that game shows ‘have always had
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introduction in December 2005‚ NBC has had tremendous success with the game show Deal or No Deal. The game show‚ which was created in the Netherlands‚ pits acontestant against the mysterious banker. The contestant is trying for the case with $1 million‚while the banker ’s stated goal is to get the contestant to go home with as little money as possible while also trying to keep the game going for as long as possible. Deal or No Deal is a unique game show in that it takes virtually no skill on the part of
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Commerce and the Court: How and Why to Define the Commerce Issue Commerce has been part of our nation since we founded it. To every farmer‚ commerce was important so that the food they grew would not spoil on waiting for transport. However‚ as the nation grew‚ our definition of commerce has changed many times. Debates over whether Congress had powers to control commerce sparked further debate on if the Courts had the right to define commerce. Every debated‚ including this one‚ has two sides
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Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
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many as a smart move. Analyst‚ shareholders‚ executives‚ had high expectations with this merger. Unfortunately‚ this acquisition created several problems for Gillette since their main goal of profit maximization was not being accomplished. Main issues: • Should Gillette divest Duracell? • Is Gillette using the appropriate strategies to deal with the big and small competitors? • Stock prices are decreasing considerably External Analysis Industry Structure • Dry cell batteries industry generated
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can accomplish anything they set out to do. In this spirit‚ they set their goal to be the very best at serving the needs of their customers. Every action they make is made with this in mind. They also believe that they can achieve their goal only if they fulfill the needs of their own people. They pledge continuous improvement to their customers‚ and they make the commitment: "Every Day You Get Our Best" Every day they work under five major values. They pursue excellence in everything they do to
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One major attempt to put America back on its feet was president Roosevelt’s New Deal. The New Deal helped the American people have a second chance at life and essentially put them back on their feet. The success of the New Deal was essential to the revival of U.S. citizens everyday life because it gave government jobs to the unemployed and it rescued the banking system. One of the biggest improvements of the New Deal was that it helped
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