Case: Competition in the golf equipment Industry 1.What are the defining characteristics of the golf equipment industry? What is the industry like? The golf industry in total contains 62 Billion Dollars of goods and services. The golf equipment industry in particular contains 4 Billion Dollars. It contains golf clubs‚ balls‚ gloves‚ footwear‚ weges‚ bags‚ irons‚ putters‚ etc. There has been a decline in the industry from 200-2003 and an increase from 2003-2007 especially in drivers and woods
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Golf Industry 2009 Case Analysis Michael George Central Michigan University MGT 495 Section #2216221 Table of Content 1.Introduction page 1 2.Five Forces of Competition pages 1-4 3.Driving Forces page 4 4.Strategic Map page 5 5.Conclusion page 5 6.Biography page 6 1 Introduction In this case study we look at the golf equipment industry in 2009 and its driving forces that affect the competition amongst its leaders. The companies examined in the study are Callaway Golf‚
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The Callaway Golf Canada: The Mobile Performance The Callaway Golf Canada is a company use to being at the top‚ they are always ahead of their competitors. Their main problem right now is their great idea about the Mobile Performance is going to eventually be offered by every other golf company so they must come up with something new and fresh to keep their customers. One solution would be to hire more MCPs‚ with their current way of running things‚ people find that the current MCPs don’t have
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honest‚ when we first think of golf we think of it as a boring sport that doesn’t have it’s peaks. But in fact golf is a very interesting sport. The science of swing‚ club face‚ alignment‚ etc. is key to being a good player in golf. Of course after this you might still think that golf is still not important. But with a few facts i’m sure I can get you to agree with a few of my statements. Here is why you should think golf is sport. Why isn’t Golf a sport? Golf isn’t considered a sport for many
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New entrant In golf equipment industry‚ the competitive threats of new entrants are low. Because golf equipment have technical limitation‚ USGA give golf equipment some restrictions. And if you enter into this market‚ you have investment huge funds and have access to distribution channels. Also‚ brand preferences are very important to consumers. So entrance into this industry is difficult. What: product golf equipment Suppliers In golf equipment industry‚ the supplier bargaining power is
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#3: "COMPETITION IN THE GOLF EQUIPMENT INDUSTRY” From its earliest beginnings in the 1450’s‚ golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of “greens.” The player must try to get the small‚ hard golf ball into the “green” or “putting green” which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment‚ such as golf clubs‚ golf balls‚ and the like are
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Callaway Golf as a Premier Golf Equipment and Manufacturing Industry Known for being a premier producer of golf equipment and accessories in the US‚ Callaway golf‚ a global sporting merchandise company‚ which was established in 1982; truly has made its niche and lion’s share being one of the trusted significant suppliers of golf gears‚ golf accessories‚ and golf lifestyle-related products in more than 70 countries worldwide. Being a recipient of a Torch Award for Marketplace Ethics by the San
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Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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of golf‚ the game comes down to the basic golf swing. The better the player is at putting the golf club on the golf ball‚ the lower their score is going to be. Of course‚ learning to do that is no small task. The basic golf swing often violates the kinetics of how the body normally functions. After factoring in the notion a golfer is trying to hit a golf ball with a "sweet spot" on the club of about one inch‚ it becomes easier to understand why so few individuals can make a living with a golf club
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How golfs impacted on Australia Though people won’t know it golf has made quite a big impacted on Australia through sport‚ media and the Olympics. Australia was never very into golf‚ we didn’t have many aussie golfers playing in the PGA (Professional Golfers’ Association) and none of them were winning anything. That was until 1947 when Peter Thomson turned professional. Thomson was a prolific tournament champion around the world‚ winning the national championships of ten countries (he won the New
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