Go to Market Strategy Chapter 4: Aligning With Your Customers What causes a product‚ channel or marketing initiative to fail? They never start with the customer. The success of every decision you make depends on how well you understand your customers. Their specific needs must shape and define your products and services. The Two Traps You Absolutely Must Avoid 1. The ’no research’ trap • Decisions based on ’gut feeling’ • If research is done‚ it’s by purchasing third party reports • Example:
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CHAPTER 10 BUILDING AN ORGANIZATION CAPABLE OF GOOD STRATEGY EXECUTION: PEOPLE‚ CAPABILITIES‚ AND STRUCTURE 1. Gain command of what managers must do to execute strategy successfully. 2. Learn why hiring‚ training‚ and retaining the right people constitute a key component of the strategy execution process. 3. Understand that good strategy execution requires continuously building and upgrading the organization’s resources and capabilities. 4. Recognize what issues to consider in establishing a strategysupportive
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Agnes’ execution is used as a vessel to influence the main characters in ’Burial Rites’‚ to push their personal life purpose into action and remind themselves what their striving for. Characters in the novel are simple‚ considering our standards; we struggle to find a greater meaning to their lives. It is difficult to grasp their lives‚ but we can observe the relationships between these characters‚ in their hardships we find that we are able to relate. Readers will find that Agnes begins to intertwine
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Another way nature demonstrates the idea of human insignificance is by personifying the waves of the ocean in the poem. By personifying the waves that wash ashore‚ it undermines human achievement. As the darkness settles into the night‚ it provides the connotation of overwhelming darkness on the roofs and walls then the direction turns towards the sea where it is personified because the sea is calling. Longfellow writes‚ “The little waves‚ with their soft white hands‚ Efface the footprints in the
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Ocean Carriers Objectives • Forecast pro-forma cash flows for a project • Estimate project values using Net Present Value (NPV) • Conduct sensitivity analysis for the forecast inputs Setting • January 2001 • Customer offering attractive terms on 3-year lease for a capesize carrier • Would require purchase of new carrier since existing fleet does not fulfill customer needs • Should it be purchased? Industry Dynamics • Revenue Drivers • Outlook in the: –
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Book Review of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne The book proposes a new strategy to succeed in the market place by simultaneously pursuing the twin objectives of differentiation and low cost which the authors have christened Blue Ocean Strategy. The authors are of the opinion that the established existing market places are crowded with incumbent players who are battling each other and making the whole
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............ 3 2.6. Update Your System ...................................................................................... 4 3. Dependencies .......................................................................................................... 4 3.1. Perl ............................................................................................................ 4 3.2. MySQL ....................................................................................................... 6 3.3. Apache
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Colorado Technical University Project Planning‚ Execution‚ and Closure PM610-1303B-02- Phase 2 Individual Project George Sheehan Paternique Abraham Sept 02‚ 2013 Premise As the project manager in charge of IRTC’s new endeavor of upgrading their legacy billing system one of the most crucial tasks in which I have to accomplish in this function is to build a team of worthy professionals. As we know the people we work with can either be a value to a program or at time a detriment; therefore
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Project Planning Execution and Closure Phase 4 Individual Project (Vendor Procurement Strategy) Memorandum To: IRTC Executive Leadership Team Date: 2/3/14 From: Project Manager (Billing System Conversion) Subject: Customer Service Add-on to the current Billing System Implementation Background: Our primary vendor (Vendor X) for the billing system conversion upgrade has recently communicated to the project team that they have a separate customer service add-on that they would like to offer
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Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue’s image that was caused by the acts of one of its senior managers‚ acts that include bigotry‚ racism‚ and sexism. Now‚ what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior‚ weather condoned or not‚ can be damaging and costly. The acts
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