"The body shop brand audit" Essays and Research Papers

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    Body Shop Case Analysis

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    According to our calculations The Body Shop will need additional funding of £16.97‚ £20.55‚ and £24.60 in 2002‚ 2003 & 2004 respectively for a total of £62.12. These numbers were derived by developing trial pro-forma balance sheets and finding the difference between our assets and liabilities and equity. This calculation equals the plug‚ which told us how much additional funding was needed. After forecasting these numbers we were able to conclude that The Body Shop will need the aforementioned funding

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    ..........................................................................................1
 BRAND INVENTORY.....................................................................................................................................2
 THE SIA HISTORY ...........................................................................................................................................2
 BRAND ELEMENTS ...................................................................................

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    Body Shop Expansion To China

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    COSMA ZONE EXPANSION TO CHINA Submitted To: PROF. MUBASHIR Submitted By: RAMSHA KHALID 10 MAHWISH IJAZ 32 SHAZMIRA AHMAD 40 MBA 1.5 (2ND Semester) 2012-2014 INSTITUTE OF BUSINESS ADMINISTRATION UNIVERSITY OF THE PUNJAB WHY GO GLOBAL? Business has to scale up to meet the demands of this global market. The scaling-up process is unavoidable. - Richard Parsons‚ former CEO and Chairman of Time Warner

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    Brand Audit Titan Watches

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    Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan‚ Octane‚ Regalia‚ Fastrack‚ Nebula‚ Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses and prescription sunglasses. As market leaders with over 60% market share in domestic

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    Coca Cola Brand Audit

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    Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause

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    Body shop white The Body Shop Moisture White Shiso Whitening Night Treatment Company Background The Body Shop is a cosmetic International Company that has 2400 stores in 61countries. The company is now part of the L’Oreal corporate group. The Body Shop carries a wide range of products for the body‚ face‚ hair and home. The Body Shop claims its products are "inspired by nature" and they feature ingredients such as marula oil and sesame seed oil sourced through the Community Fair Trade program

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    Coca Cola Brand Audit

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    Brand inventory “ in the first time ‚ the cost to produce it were $20 higher than the price it was sold for‚ thus a loss for its maker. It was sold at a price of 5 cents per glass “ * History of Coca Cola: Coca cola was invented in Atlanta‚ Georgia‚ in his backyard‚ May 1886‚ by Doctor John Pemberton‚ a pharmacist‚. He has a motto to benefit and refresh everyone it touches‚ so that people include the drink in their happiness. The name for “Coca Cola” was given by his bookkeeper

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    Responsibility Analysis of The Body Shop Date 29 January 2010 Word Count 5477 Grade 75% Table of Contents Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20 Preamble The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop‚ in terms of its philosophy

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    Vita Lemontea Brand Audit

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    Exchange of Hong Kong with plants located in Hong Kong‚ Mainland China‚ Australia and the U.S.A.‚ Vitasoy International is a dynamic‚ international organization setting new standards of quality and innovation wherever its products are sold. Vita is a brand under the Vitasoy Group. Launched in 1979‚ VITA Lemon Tea - it was the world’s first ready-to-drink lemon tea‚ which blends red tea with a subtle lemon flavour - is extremely popular in Hong Kong and has secured a clear market leadership over the

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    Body Shop re logo design

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    Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1‚200 products‚ including cosmetics e.g. Make - up 2‚500 franchised stores in 61 countries  Founded by Anita Roddick and is part owned L’Oréal. Brand Essence: “Creating a comprehensive Range of Naturally-inspired personal care products that offer performance‚ indulgence and great value.” Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD Campaigns

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