SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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How The Body Shop Australia applies it by Lucy Wang November 2014 Course: Monash University English Language Bridging Program for University Teachers: A. Smith & M. Webb BUSINESS & ECONOMICS Table of Contents Executive Summary ……………………………………………………………………………………………………………….ii 1. Introduction……………………………………………………………………………………………………………………….3 2. Green Marketing………………………………………………………………………………………………………………..3 2.1. The four Ps of Marketing …………………………………………………………………………………………………….3 3. The Body Shop Strategy
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Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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Summary: Population Demographics The world is having a demographic shift that will restructure societies‚ economies and markets in the future. According to United Nations forecasts‚ the world population will either stabilize or peak around 2050 (Rob Norton‚ 2010). For the past centuries‚ the population was at an ever-accelerating rate. However the population will stop increasing because of decreasing birth rates as nations advance economically. The world’s population‚ especially in developed countries
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Protecting the planet is even more important today than it was in 1976‚ when we first published our five core values. We’re committed to reducing our impact on the environment by reducing the energy we consume and generating less waste. We take full responsibility for the way we run our business. We’re using our global network to help change attitudes around the world. And we’re building on positive efforts already being made by our suppliers‚ franchisees‚ colleagues and customers. What we’re
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Demographic on AIDS/HIV Rhonda Speakman HCS 490 January 21‚ 2013 Jennifer Pharr Demographic on AIDS/HIV A number of people that affect our healthcare in the United States are pediatric patients‚ recurring sickness and individuals needing continuous medical care. However‚ none of the above health concerns indicated in the list includes patients with Acquired Immune Deficiency Syndrome/ Human Immunodeficiency Virus (AIDS/HIV). AIDS/HIV has affected millions in the United States.
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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This report is to address the real-life problem faced by The Body Shop and how the problem can be solved based on the functions of management. According to the information provided by The Body Shop website‚ The Body Shop has successfully created an image of being a caring company that is in helping to protect the third world workers and indigenous peoples. But behind the cuddly image lies the reality The Body Shop ’s operations‚ the Body Shop does not help the dilemma of the workers and indigenous peoples
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