Term Paper on ‘The Body Shop’ Abstract The term paper on ‘The Body Shop’ presents information regarding The Body Shop (TBS) brand‚ its history‚ development‚ success in 1980s and reasons for the brand decline in late 1990s and early 2000s‚ as well as review the reasons‚ advantages and disadvantages for repositioning of TBS brand to target “masstige” segment. The paper also investigates different initiatives taken by TBS to reposition the brand.
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o h Body Shop International and CSR The Body Shop’s core values remain the same throughout all countries‚ internationally. There are currently two campaigns running internationally; Stop Violence in the Home and the HIV and AIDS awareness and prevention (The Body Shop 2007). The Body Shop has “20 years of experience in campaigning and with the support and action of its customers‚ means The Body Shop has become effective and respected for tackling ethical and environmental issues” (The Body Shop
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and manner of the advertisement and the brand. 2.0 Background It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion‚ which was launched in 2012 at Gem Island Resort and Spa‚ Marang‚ Terengganu (Jane‚ 2012). Scha Al-Yahya an actress and a TV host was appointed as the spokeperson for Johnson & Johnson body care oxygen fresh gel lotion specifically (Veronica‚ 2013). It is being held at Suria KlCC Convention Tunnel together with Scha Al-Yahya and
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A PROJECT REPORT ON MARKET PENETRATION FOR LOAN AGAINST SECURITY Submitted to CHITKARA BUSINESS SCHOOL In partial fulfillment of the requirements for the award of degree of Master of business administration SUBMITTED BY: SUPERVISED BY: MONIKA RAWAT MS. RUHANI MAHAJAN CUN110550047
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CHAPTER 1 1.1 INDUSTRY PROFILE 1.1.1 About this Industry: Finance and Share Market. [pic] 1.1.2 BSE • The Bombay Stock Exchange (BSE) (formerly‚ The Stock Exchange‚ Bombay) is a stock exchange is the oldest stock exchange in Asia. • The equity market capitalization of the companies listed on the BSE wasUS$1.63 trillion as of December 2010‚ making it the 4th largest stock exchange in Asia and the 8th largest in the world. • The BSE has the largest number of listed
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MW 2:00-3:15 September 20‚ 2008 The Brita Products Company John Deighton January 15‚ 2002 1. To what do you attribute Brita’s success? • It is owned by a well established and successful company‚ Clorox. • They own a large amount of market share. • Each pitcher sale starts a flow of filter sales. • Their customer lifetime value was remarkable. The retention rate is also a high 80%. • They didn’t give up in the early years when sales were very slow because they believed in their product
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R&D • Max out the MTBF • Position the directly where the market wants it (using the perceptual map) • Try to make it come out the same year. If not‚ position it correctly‚ complete all decisions‚ then come back and see where dates fall. It’s not terrible if it does not come out within the year‚ you just lose selling time Marketing • Price the products as high as you want. Most likely the market will accept it. For the promo and sales budgets‚ allocate more money to
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efficiently: * Check the market forecast to see which customer groups will grow the fast. For us‚ it was the Singles and the Others. * Check the perception maps to see which 2 product attributes they care about the most. * Check the evolution of their perceptions to see how their desired product attributes shift over time. * Research the perfect product to have the ESTIMATED product values that your consumers will want 3 PERIODS from now. * Put the product on the market and price it EXACTLY
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from core dairy products include liquid and powdered milk to value – added dairy products such as condensed milk‚ cheese‚ yogurt and coffee... The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence‚ to expand market share in Australia‚ one of the large export markets of Vinamilk‚ this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product‚ which is developed by Center for Nutrition Research and Product Development
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4. Social factors 5. Market Trends 6. The Body Shop Products 7. Vietnam Product Market Entry 8. Legal factors 9. Competition 10. Sales Channel 11. Promotion 12. Appendix and Appendices Executive Summary Global companies today face the problem of initiating a global product launch‚ the situation of which has been further complicated by the changing global structure. To keeping up with the changing trends of economies‚ our company -The Body Shop – is willing to step forward
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