Introduction 1.1 At first glance..........................................................................................2 1.2 Body Shop brief history.............................................................................2 PART 2: Main analysis 2.1. Body Shop 2.1.1. Philosophy‚ Progress‚ Innovations…………………………………………………………….…3 2.1.2. The U.S. Market challenge...................................................................4 2.1.3. S.W.O.T. Analysis‚ Stock price movement
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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profitability (Gordon Pearson‚ 1999). Applied to the Company‚ it has been created and developed a niche market sector for naturally inspired skin and hair care products by introducing the benefits of natural ingredients to personal care products. But the natural ingredients seem to be not the only core technology of the Company‚ concept was copied by other competitors in the years to come like Bath & Body. However‚ the Company still has retained high brand recognition and gained competitive advantages
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HOSPITALITY MARKETERS INTERNATIONAL‚ INC. Sample Market Study Report Outline This outline will highlight the key areas researched in our typical Market Studies and can be used as an outline for the information to be presented in our reports. At times‚ our reports may deviate from this outline and will be customized to include more topic areas or eliminate some‚ depending upon their relevance to the report. In a Phase l Community Overview Market Study Report‚ these areas are thoroughly researched
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IntroductionThe Body Shop a globally recognised brand name in the natural cosmetic and toiletries industry‚ founded by Dame Anita Roddick‚ in the year 1976. Dame Anita began Body Shop to create a living for herself and her family (About Dame Anita Roddick‚ n.d.). The Body Shop which began as a small store in England today has over 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a strong value and ethics based business concept‚ which
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July 2006‚ L’Oréal welcomed The Body Shop to its family of brands. L’Oréal places great value on The Body Shop’s exceptional emphasis on being a sustainable and ethical business. It intend that close co-operation between their businesses will result in shared best practice and the identification of opportunities for improving L’Oréal sustainability performance. For example‚ in December 2006‚ L’Oréal joined the Round Table on Sustainable Palm Oil‚ partly due to The Body Shop’s experience on this issue
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The Body Shop International CASE ISSUES: Market Saturation/Loss of Sales (CI#1) - Growth Strategy is no longer working for The Body Shop. Their store growth has diminished since the mid-1990s‚ and by 2002 the company’s profit was shrinking‚ and sales were not growing proportionally to the rapid expansion of stores. Having entered a retrenchment phase‚ they need to focus on profitability without rapid expansion. Is Anita Gone? (CI#2) - Though Anita Roddick stepped down as CEO in 1998‚ and resigned
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Case Analysis The Body Shop MBA 223 Social Responsibility and Good Governance CASE STUDY No. 1 1. VIEWPOINT The Body Shop faced lots of criticisms and challenges. There were periods of losses‚ poorly motivated shareholders‚ de-motivated franchisees‚ unsuccessful restructuring attempts and negative public propaganda against the company‚ proving to be too strong for the company to cope up. The main reasons behind the success of
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