CHAPTER 1 & 2 * What is marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * What is the marketing process? * Needs‚ wants and demands Needs : basic human requirements Wants: the needs becomes wants when they are directed to a specific objects and might satisfy the need Demands: are wants for
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Body Image‚ Self Concept and Self Esteem Summary: Sports and media advertising effect people ’s perception of body image and present an unrealistic view of how one ’s body should look. This can cause body image and self-esteem issues for some people‚ causing them to attempt unhealthy diets. Body Image‚ Self Concept and Self Esteem Awareness of body image and self esteem issues has become a prevalent issue in today ’s culture. Doctors at the forefront of teen physiological development and research
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Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
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THE SOCIAL MARKETING CONCEPT The societal marketing concept holds that the organisation task is to determine the needs‚ wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s society or well-being This strategy is one used by many different businesses all over the world‚ but what makes it different from the rest is its approach towards the environment‚ health and similar
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Protecting the planet is even more important today than it was in 1976‚ when we first published our five core values. We’re committed to reducing our impact on the environment by reducing the energy we consume and generating less waste. We take full responsibility for the way we run our business. We’re using our global network to help change attitudes around the world. And we’re building on positive efforts already being made by our suppliers‚ franchisees‚ colleagues and customers. What we’re
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been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs‚ pet food‚ supplies‚ grooming products‚ toys‚ and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to identify areas of opportunity. The results helped us decide on these strategic changes: 1) eliminate large breed dog inventory (only sell small breed dogs)‚ 2)
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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Differentiate between the marketing concept and the selling concept. The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. These two activities are very similar to a large extent similar though there are a few elements about each of them that differentiate them. Selling can be defined as a process of transferring a product or service to a buyer at a price regardless of his or her need whereas marketing is defined as a process of transferring a product
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POSITION DESCRIPTION – HEALTH AND SAFETY MANAGER Objective: Oversee the overall organizational programme; * Plan‚ implement and co-ordinate strategic and practical company programmes * Develop and execute organizational plan in line with the Business plan * Drive continual improvement and best practise in all key health and safety * Empower various levels of management with the required health and safety procedures and tools. * Lead and ensure audit standards are met for
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Executive Summary Bath & Body Works is owned by the Limited Brand Company‚ who operates the retail stores in the malls all over the world. They offer their customers personal care products‚ like hand lotions‚ body soaps‚ creams and body spray in all kinds of fragrances. They also offer a line of men’s showering and grooming products‚ likes lotions and creams in different fragrances. The company has in addition for teenagers‚ in the group from thirteen to eighteen years of age. The company
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