For this task I am required to identify my chosen organisations objectives and aims. My chosen organisation is The Body Shop‚ its objectives and aims are diverse compared to other businesses that are on the markets for expansion and profitability. In this task I am going to consider the most common objectives and aims‚ in doing so‚ I will compare its objectives and aims to other businesses. Business objectives are the stated‚ measurable targets of how to achieve business aims. For instance‚ we want
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The Body Shop’s company values stem from Anita Roddick’s vision of the company. She believes " there is a better way. I think you can rewrite the book on business. I think you can trade ethically; be committed to social responsibility‚ global responsibility; empower your employees with being afraid of them That is the vision‚ and the vision is absolutely clear." Anita’s vision along with the company mission statement and statement of values set the tone for socially responsible management of
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New Product‚ New Segments Customer Value is created in other to attract and retain customers‚ organisations aim to deliver valuable products to their preferred target audience. However‚ Jobber (2010) indicates Consumer Value is dependent on how the consumer perceives the benefits of an offering and the sacrifice that is associated with its purchase. Clients of Body shop are faced with a broad of different and over 300 products to select from each product is produced for a particular purpose to
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a. Where in the value chain is the organisation creating value for their customers? Primary: Value chain activity Yes/No How does The Body Shop create value for the customer? Inbound Logistics No Not imperative to creating value to the customer. Operations Yes Operations and technological development are covered in the The Body Shops stance on animal testing (one of their values). Testing comes under operations and technological development as they have had to think of innovative ways to test
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Marriott’s aims and objectives introduction Marriot is an international brand however the purpose of this controlled assessment‚ they will be my local business known as London Heathrow Marriott-LHM. Marriott is currently a private limited company (PLC) and has two other private investors as owners of the company. The Marriott hotel was founded in 1993 and is located in Harlington‚ Hayes. Currently its labour turnover for the month of September (2010) is an increase of 10.1%. Marriott acquires
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THE BODY SHOP Question 1.Company mission‚ philosophy and goals: overall purpose of body shop‚ identifying its stakeholders and influence on the company. Outcome 1 Anita Roddick. Human Rights Activist. Founder of The Body Shop comments that :- “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” The Body Shop has just come out top in the 1991 UK Awards for Volunteering. Every employee can have
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The Body Shop Table of contents Introduction : 2 Section A 3 A comprehensive strategic analysis of the industry : 3 Question 1 3 1) The external strategic analysis of The Body Shop 3 1.1° Synopsis of the beauty industry: Macroenvironement and trends 3 1.2° The competition: immediate industry and competitive environment 5 1.3°The key success factors of the beauty industry and The Body Shop 7 1.4) The SW(OT) analysis of The Body Shop 8 Question 2:
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share of THE BODY SHOP in the cosmetics industry. Because the author could not find this information though the internet. And for the clients‚ they can get the disadvantages and advantages of THE BODY SHOP’s product. It helped the clients purchase the products of THE BODY SHOP.But the clients could not get the new information of the product or the introduce the product line‚ since to the author canceled the product mix strategy. What is more‚the competitors learn from THE BODY SHOP as a model
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Anita Roddick‚ OBE‚ and The body Shop International Plc FEDBACK FOR QUESTION WEEK 3 for week commencing 19.03.12 1. Evaluate the Financial Position of the Company (at the time of the case study) and comment upon the apparent success or otherwise of its strategy‚ based on your findings. Introduction We may consider a company’s strategy from a number of aspects‚ but generally we are interested in answering the question: How well is the company’s present strategy working? To understand and
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THE BODY SHOP ABOUT BODYSHOP Dame Anita Roddick is the founder of The Body Shop. The very first store of The Body Shop opens on 26th March 1967 in Brighton‚ on the south coast of England. The Body Shop now has 2400 stores in 61 countries. The Body Shop believes that only nature’s way can brings out beautiful. They offers product that will enhance our natural beauty yet for us to express our unique personality. One of their unique selling points is the intense environmentalist philosophy
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