SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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Case Analysis The Body Shop MBA 223 Social Responsibility and Good Governance CASE STUDY No. 1 1. VIEWPOINT The Body Shop faced lots of criticisms and challenges. There were periods of losses‚ poorly motivated shareholders‚ de-motivated franchisees‚ unsuccessful restructuring attempts and negative public propaganda against the company‚ proving to be too strong for the company to cope up. The main reasons behind the success of
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For this task I am required to identify my chosen organisations objectives and aims. My chosen organisation is The Body Shop‚ its objectives and aims are diverse compared to other businesses that are on the markets for expansion and profitability. In this task I am going to consider the most common objectives and aims‚ in doing so‚ I will compare its objectives and aims to other businesses. Business objectives are the stated‚ measurable targets of how to achieve business aims. For instance‚ we want
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The Body Shop Jamie Drozdz Jennifer Smith-Izzo The Art Institute of Phoenix The Body Shop was first introduced in the 1970’s by Anita Roddick. It all started when Anita walked into a shop located in Berkeley‚ California by the name of The Body Shop and there they sold naturally scented soaps and lotions. This inspired Anita to open her own shop in the UK. She purchased the original naming rights then launched her first shop on March 26th 1976 in Brighton‚ England. The
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The Body Shop Based on our projections for the years 2002-2004‚ the biggest driver that effects debt is the company’s operating expenses. Based on the history of the upward trend of operating expenses‚ our recommendation is that The Body Shop needs to concentrate on lowering the operating expenses‚ and keeping those expenses around 45% or lower in order to avoid borrowing money. Our 45% recommendation includes a safety net which will prevent having The Body Shop borrowing cash if sale do not continue
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MGT01STG – 15.11.2008 Lösung Fallstudie Fall Body Shop Frage 1 – PIMS Schlüsselfaktoren Investitionsintensität Die Firma Body Shop hat eine sehr hohe Investitionsintensität da die erzielten Gewinne jeweils wieder in diverse gemeinnützige Projekte‚ Kampagnen‚ Förderungsprogramme‚ Umwelt- und Tierschutzprojekte. Die Forschungs- und Entwicklungskosten können durch den Einsatz von Naturprodukten möglichst gering gehalten werden. Body Shop verwendet nur altbewährte Inhaltsstoffe welche sich bereits als
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