IntroductionThe Body Shop a globally recognised brand name in the natural cosmetic and toiletries industry‚ founded by Dame Anita Roddick‚ in the year 1976. Dame Anita began Body Shop to create a living for herself and her family (About Dame Anita Roddick‚ n.d.). The Body Shop which began as a small store in England today has over 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a strong value and ethics based business concept‚ which
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copied by other competitors in the years to come like Bath & Body. However‚ the Company still has retained high brand recognition and gained competitive advantages on the good relationship with the long-term suppliers of raw materials in the third world countries under the project of “Trade Not Aid” and “the Soapworks Project” and on the unique ethic values it promoted. According to Body Shop‚ firstly‚ through 28 years hardship‚ body shop established a strong image with good reputation by the customers
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The Body Shop Executive Summary The Body Shop Company is an international and global industry that produces beauty and cosmetic products. It started in 26th March 1976 in Brighton by Anita Roddick. After more than 30 years of operations‚ there have been lots of changes and developments in The Body Shop Company‚ which includes the product category‚ the changes from the micro and macro environment‚ and how The Body Shop segments‚ targets‚ and positioned its image and
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Clients of Body shop are faced with a broad of different and over 300 products to select from each product is produced for a particular purpose to satisfy the needs of the clients. Consumers form a particular value and satisfaction that has been offered by the market. Body Shop produces items so that there can be repeat purchase and the good news can be spread. Body Shop has maintained its value over the years through the use of its natural ingredient from a wide range of product from Body scrubs‚
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The Body Shop International CASE ISSUES: Market Saturation/Loss of Sales (CI#1) - Growth Strategy is no longer working for The Body Shop. Their store growth has diminished since the mid-1990s‚ and by 2002 the company’s profit was shrinking‚ and sales were not growing proportionally to the rapid expansion of stores. Having entered a retrenchment phase‚ they need to focus on profitability without rapid expansion. Is Anita Gone? (CI#2) - Though Anita Roddick stepped down as CEO in 1998‚ and resigned
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Executive Summary The Body Shop International PLC has been facing a myriad of issues in the late 1990s. At its creation‚ the body shop has seen tremendous growth and success. The company thrived to bring a new revolutionary business model and was extremely successful. But after those successful years in the early 1990s‚ the competition became fierce as new entrants came and absorbed parts of the market. This led to declining sales and profits for the company as they were not able to differentiate
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channel-specialty stores The Body Shop in Macau doesn’t set any retailers. It has three specialty stores. The distribution channel of specialty stores help The Body Shop gain advantages when enhances its brand equity. The three specialty stores of The Body Shop are all locates at downtown district of Macau. The big green eye-catching logo of The Body Shop will attach many passably and build very strong brand awareness to customer. And at the same time‚ the professional facade of the shop makes the brand image
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Anita Roddick (The Body Shop) Growing Business’ Weekly Round Up Inspiring profiles and best practices for entrepreneurs Twenty-six years ago the Brighton Evening Argus ran a story on a dispute between two funeral parlour owners who were upset about a new cosmetics boutique which had opened up next door. It wasn’t the nature of the business they were getting hot under the collar about‚ but its name. They thought the green shop front emblazoned with the words Body Shop in gold leaf might put off
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July 2006‚ L’Oréal welcomed The Body Shop to its family of brands. L’Oréal places great value on The Body Shop’s exceptional emphasis on being a sustainable and ethical business. It intend that close co-operation between their businesses will result in shared best practice and the identification of opportunities for improving L’Oréal sustainability performance. For example‚ in December 2006‚ L’Oréal joined the Round Table on Sustainable Palm Oil‚ partly due to The Body Shop’s experience on this issue
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founder‚ The Body Shop International In the late 1990s‚ The Body Shop International PLC‚ previously one of the fastest growing manufacturer-retailers in the world‚ ran aground. Although the firm had an annual revenue growth rate of 20% in the early to middle 1990s‚ by the late 1990s‚ revenue growth slowed to around 8%. New retailers of the naturally based skin- and hair-care products entered the market‚ bringing intense competition for The Body Shop. Amidst the competition‚ The Body Shop failed to
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