BA (HONS) BUSINESS STUDIES (2008-2011) SECOND YEAR EXPERIENCING ORGANISATIONS ASSIGNMENT LECTURER: MARTIN BROWN SUBMITTED BY: INGA TROFIMOVA (TRO08431937) SUBMISSION DATE: 15th May ’2009 My Organisational Experience in The Body Shop _Introduction_ This essay explores my organisational experience. I have chosen to write about this organisation because I think it is one of the most successful companies in the world. Also it is good example of how an inexperienced person can become a
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Strategic Marketing Management: The Body Shop UK Organisational Culture The Organisational culture at Body Shop UK‚ is all based on morals and ethics‚ it is not solely concerned with making profits‚ as quoted by the founder of Body Shop "The business of business should not just be about money‚ it should be about responsibility. It should be about public good‚ not private greed." Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop Handy (1993) believed that there are four
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Executive Summary The Body Shop International PLC was once one of the fastest growing manufacturer-retailers‚ but in a decade’s time their revenue growth slowed from 20% to nearly 8%. These types of results were not uncommon in companies who are experiencing rapid growth but this was a dramatic decrease and‚ needless to say‚ a wake up call to management. Competition was increasing and The Body Shop had failed to establish a brand presence during its expansion. Anita Roddick‚ founder and CEO‚ attempted
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Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1‚200 products‚ including cosmetics e.g. Make - up 2‚500 franchised stores in 61 countries Founded by Anita Roddick and is part owned L’Oréal. Brand Essence: “Creating a comprehensive Range of Naturally-inspired personal care products that offer performance‚ indulgence and great value.” Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD Campaigns
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Question 1 Anita Roddick and the Body Shop In 1976‚ Anita Roddick opened her first Body Shop store in Brighton‚ England‚ with £4000 in borrowed funds from a bank. She began by selling a small range of skin and hair care products made from natural ingredients (Roddick‚ 1991‚ pp. 19‚ 76). In the beginning‚ Roddick did not possess the skills necessary to run a large organization. This can be seen when the Body Shop International (BST)‚ at first‚ had no business plan and no job descriptions. As a
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Decisions 11 Course of Action and Implementation 11 Executive Summary | Richard Paul is about to graduate from his M.B.A program and planning to start running his own store. While scanning through job advertisement‚ he comes across of The Body Shop Canada. The notice stated that the company has number of operating stores available for franchise. Knowing the enormous success of the company‚ Mr. Paul decides to purchase the franchise. Cost to start a new franchise is estimated to reach approximately
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Hayes. Currently its labour turnover for the month of September (2010) is an increase of 10.1%. Marriott acquires approximately 133‚000 employee’s world wide and between 8‚000-9‚000 employees in the UK. My other local business is The Body shop. The Body Shop is an international business Definition of Aims The long-term goals a business wants to achieve. Goals that a business wants to achieve to be successful. Explain what aims are Definition of objectives The specific steps taken by
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------------------------------------------------- Body Shop ------------------------------------------------- ------------------------------------------------- Anita Lucia Roddick‚ née Perilla‚ was born in Littlehampton‚ England in 1942‚ one of four children of Italian immigrants. Her parents settled in Littlehampton to run the Clifton Cafe. Her father died when she was ten and the children then helped to run the cafe. From school she went to Bath College of Education where she took a Teacher
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The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick‚ she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942‚ to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products
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SWOT and TOWS Analysis The Body Shop retailer shops have a competitive advantage by being the only shops that sell quality natural-based products which respect the planet. The Body Shop has clearly a strong brand and socially active image that customers recognize and identify with. These strengths will help the company to better penetrate and win a share in the US cosmetic market‚ as its competitors do not profit from these advantages. Even though the US society is still not environmentally
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