political issues - Not "purple" in the US Market (they have been copied) Strengths The Body Shop International has many strong traits of strength that have catapulted them into the limelight throughout the years. Many of them are extremely unique to their business which also grips them into political controversy and "drama" as they undergo "business as usual". Their first strong strength revolves around The Body Shop’s lack of a traditional marketing strategy. Instead‚ their focus rests on a viral
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Strategic Marketing Management: The Body Shop UK Organisational Culture The Organisational culture at Body Shop UK‚ is all based on morals and ethics‚ it is not solely concerned with making profits‚ as quoted by the founder of Body Shop "The business of business should not just be about money‚ it should be about responsibility. It should be about public good‚ not private greed." Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop Handy (1993) believed that there are four
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Executive Summary The Body Shop International PLC was once one of the fastest growing manufacturer-retailers‚ but in a decade’s time their revenue growth slowed from 20% to nearly 8%. These types of results were not uncommon in companies who are experiencing rapid growth but this was a dramatic decrease and‚ needless to say‚ a wake up call to management. Competition was increasing and The Body Shop had failed to establish a brand presence during its expansion. Anita Roddick‚ founder and CEO‚ attempted
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Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1‚200 products‚ including cosmetics e.g. Make - up 2‚500 franchised stores in 61 countries Founded by Anita Roddick and is part owned L’Oréal. Brand Essence: “Creating a comprehensive Range of Naturally-inspired personal care products that offer performance‚ indulgence and great value.” Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD Campaigns
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In this article we can see that The Body Shop is an organization with Social Corporate Responsibility concept. Besides providing high quality beauty products‚ they considering the social responsibility to make a positive difference in the world. This ethical behavior beauty company founder actually is a social and environmental activist who works on the basis of being a business model of positive social change named Dame Anita Roddick. The Body Shop support the Social Corporate Responsibility by
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Hayes. Currently its labour turnover for the month of September (2010) is an increase of 10.1%. Marriott acquires approximately 133‚000 employee’s world wide and between 8‚000-9‚000 employees in the UK. My other local business is The Body shop. The Body Shop is an international business Definition of Aims The long-term goals a business wants to achieve. Goals that a business wants to achieve to be successful. Explain what aims are Definition of objectives The specific steps taken by
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------------------------------------------------- Body Shop ------------------------------------------------- ------------------------------------------------- Anita Lucia Roddick‚ née Perilla‚ was born in Littlehampton‚ England in 1942‚ one of four children of Italian immigrants. Her parents settled in Littlehampton to run the Clifton Cafe. Her father died when she was ten and the children then helped to run the cafe. From school she went to Bath College of Education where she took a Teacher
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SWOT and TOWS Analysis The Body Shop retailer shops have a competitive advantage by being the only shops that sell quality natural-based products which respect the planet. The Body Shop has clearly a strong brand and socially active image that customers recognize and identify with. These strengths will help the company to better penetrate and win a share in the US cosmetic market‚ as its competitors do not profit from these advantages. Even though the US society is still not environmentally
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The Body Shop was one of the fastest growing manufacturer- retailers in the late 1990s. However‚ throughout the years‚ they failed to maintain its brand image by becoming something of a mass-market line. Anita Roddick‚ the shops founder and Patrick Gournay‚ CEO are looking for assistance in short and long-term planning for The Body Shop. The goal is to yield practical insights while being straightforward. To get started‚ we assumed the growth rate for sales is 13%; the cost of goods sold percent
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Responsibility Analysis of The Body Shop Date 29 January 2010 Word Count 5477 Grade 75% Table of Contents Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20 Preamble The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop‚ in terms of its philosophy
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