AGENDA PART 1: Introduction 1.1 At first glance..........................................................................................2 1.2 Body Shop brief history.............................................................................2 PART 2: Main analysis 2.1. Body Shop 2.1.1. Philosophy‚ Progress‚ Innovations…………………………………………………………….…3 2.1.2. The U.S. Market challenge...................................................................4 2.1.3. S.W.O.T. Analysis
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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IntroductionThe Body Shop a globally recognised brand name in the natural cosmetic and toiletries industry‚ founded by Dame Anita Roddick‚ in the year 1976. Dame Anita began Body Shop to create a living for herself and her family (About Dame Anita Roddick‚ n.d.). The Body Shop which began as a small store in England today has over 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a strong value and ethics based business concept‚ which
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Anita Roddick‚ The Body Shop Sylvia Whisenant Strayer University Dr. Johnny Maddox Business 302 November 24‚ 2011 Anita Roddick‚ The Body Shop This paper examines the management style of Anita Roddick‚ how her unique style of leadership helped her become not only a success in business‚ but a success in getting the world of corporate business to become green and socially responsible. The Primary Business The Body Shop‚ a world- wide cosmetics company‚ its products are made
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Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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The Body Shop’s company values stem from Anita Roddick’s vision of the company. She believes " there is a better way. I think you can rewrite the book on business. I think you can trade ethically; be committed to social responsibility‚ global responsibility; empower your employees with being afraid of them That is the vision‚ and the vision is absolutely clear." Anita’s vision along with the company mission statement and statement of values set the tone for socially responsible management of
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The Body Shop International CASE ISSUES: Market Saturation/Loss of Sales (CI#1) - Growth Strategy is no longer working for The Body Shop. Their store growth has diminished since the mid-1990s‚ and by 2002 the company’s profit was shrinking‚ and sales were not growing proportionally to the rapid expansion of stores. Having entered a retrenchment phase‚ they need to focus on profitability without rapid expansion. Is Anita Gone? (CI#2) - Though Anita Roddick stepped down as CEO in 1998‚ and resigned
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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The Body Shop Executive Summary The Body Shop Company is an international and global industry that produces beauty and cosmetic products. It started in 26th March 1976 in Brighton by Anita Roddick. After more than 30 years of operations‚ there have been lots of changes and developments in The Body Shop Company‚ which includes the product category‚ the changes from the micro and macro environment‚ and how The Body Shop segments‚ targets‚ and positioned its image and
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