Title: L’Oreal takes over The Body Shop - A Case Study Objective/scope My main focus will be to analyse on the two different values of The Body Shop and L’Oreal. There will be a short summary of The Body Shop history‚ their values and the reasons why their values actually help in the success of The Body Shop. As well as a short summary of L’Oreal history and their company’s overview values as well. The analysis will also provide the reason why The Body shop owner‚ Anita Roddick‚ allows
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on a scale of 0 to 25. The assignment should be submitted on Blackboard. No late assignment will be accepted. Enjoy the problems! Assignment Instructions: For this homework you will have to predict the future financial statements of the Body Shop. There is a template provided. Use the figures for 2011 and the forecasting assumptions on the template to forecast the income statement and balance sheet for the next three years. For some variables there are no assumptions provided since they should
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The body Shop Case study Question 1: Base Case Assumptions In order to derive this forecast‚ ‘percent-of-sales’ forecasting was used‚ which involves initially forecasting sales and then forecasting other financial statement accounts based on their direct relationship with sales. This method of forecasting was used due to the lack of information available (only the last three years of financial statements). As a result‚ every account in the pro forma financial statements are based on one or more
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Marketing Plan for The Body Shop International consists of: The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled company to outsource high quality sustainable and relatively cheap materials. Growth Model. Acquisition of independent "The Body Shop" franchisee stores In
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The Body Shop International PLC 2001: An Introduction to Financial Modeling The following graph presents the forecast for the Body Shop’s income statement and balance sheet in 2002 to 2004: How did you derive your forecast? Why did you choose the “base case” assumptions that you did? The forecast takes into considerations the stated business objectives of the Body Shop as well as trends or patterns in the historical financial statement in exhibit 8. Further information on the calculations and
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campaign to encourage us to save our planet‚ how can people be aware and know theirs obligation to save the world. This paper will explain the meaning of corporate social responsibility‚ advantages and disadvantages of CSR through the example of The Body Shop. In addition‚ it will discuss why it is important to modern businesses. The meaning of Corporate Social Responsibility has changed since the early 20th century and it has never been a straightforward. The importance of CSR arose with the role
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Date: 06-01-2011 Word Count: 3710 Bachelor of Business (Marketing) Program Table of Contents Executive Summary 1. Literature Review 1.1 Sustainability 1.2 Store Design 1.3 Sustainable Store Design 2. Introduction of The Body Shop 3. Case Study: The Body Shop 3.1 Current Store Design 3.1.1 Store Infrastructure 3.1.2 Store Layout 3.1.3 Merchandise spatial planning 3.1.4 Visual Merchandising 4. Recommendation 5. Conclusion 6. References 1 2 2 3 6 7 8 8 9 11 12 13 14 23 24 Appendices
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PUC GRADUATE SCHOOL-MARKETING MANAGEMENT CASE STUDY ONE THE BODY SHOP– GOOD LUCK OR GOOD MARKETING? The Body Shop may have grown rapidly in its early days‚ but its founder‚ the late Anita Roddick publicly dismissed the role of marketing. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community‚ which she referred to as ‘Merchant Wankers’. While things were going well‚ nobody seemed to mind. Maybe
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basically to help the residents and students lessen their workload and ensure that their clothes are clean. -In that case‚ a laundry shop is the answer to the need for clean clothes in less time‚ less cost and less effort. D. Product/Service Features 1. Wash-dry-fold 2. Wash-dry-fold-press 3. Dry Cleaning 4. Pressing 5. Hand Washing E. SWOT Analysis Strengths 1. Laundry Works uses an advanced technology for the services. 2. High profitability of the business
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| 2.Coffee shops in comparison with restaurants/hotels/fast food joints | 3.Advantage of branded coffee shops versus local ones | 4.Marketing Mix Concept | 5.Leading Brands | 5.1Café Coffee Day | 5.2Barista | 5.3Mocha | 6.Other coffee shops which are not leading | 6.1Costa Coffee | 6.2Gloria Jean | 7.SWOT Analysis | 8.Future of the Coffee Shops | 1. Introduction There are many coffee shops across the city. Wherever we go‚ we find
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