Exchange of Hong Kong with plants located in Hong Kong‚ Mainland China‚ Australia and the U.S.A.‚ Vitasoy International is a dynamic‚ international organization setting new standards of quality and innovation wherever its products are sold. Vita is a brand under the Vitasoy Group. Launched in 1979‚ VITA Lemon Tea - it was the world’s first ready-to-drink lemon tea‚ which blends red tea with a subtle lemon flavour - is extremely popular in Hong Kong and has secured a clear market leadership over the
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THE BODYSHOP Nature’s Way to beautiful? History: • The first Store was opened in 1976 in England by Anita Roddick‚ who you can see in the picture • They are selling cosmetics‚ lotions‚ perfumes and soaps • Their slogan – as you may know or have guessed by now is “Nature’s way to beautiful” • Over the next two years the business expandexpanded rapidly‚ they were opening a lot of new shops and in 1978 they opened their first store outside of England in Brussels • By 1982 two new shops are
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BRAND AUDIT OF CADBURY DAIRY MILK Presented By: Group 1: Sonia Dadlani Leena Chellani Pallavi Vats Chandan Pahelwani Nikunj Gajara Atirek Neeraj Yashwant TABLE OF CONTENTS LIST OF FIGURES ABSTRACT The journey of Cadbury started way back in the year 1905 from Bourneville‚ UK. But it came to Indian market in 1948. From the time it was introduced in India‚ Dairy Milk has been the market leader in the confectionery segment. It has average daily sales
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Abstract This brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity of Louis Vuitton‚ both from the customers’ and firm’s perspective. As the brand equity is based on brand knowledge‚ (Keller‚ 2003) the brand audit is carried out through a survey designed to measure two components of brand knowledge; namely brand awareness and brand image. In conclusion‚ it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also see
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BRAND AUDIT SECONDARY RESEARCH REPORT THE MAGGI STORY [pic] Abstract Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report‚ we present the results of an audit conducted to analyse and learn about the Maggi brand‚ its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory‚ to analyse and learn about the customer perception‚ we have
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would ensure that customers would continue to buy from the company‚ rather than go elsewhere. The company concentrated on the perceived uniqueness of the products. Additionally‚ it invested in establishing and developing a high and distinctive brand value and identity. This in turn was reinforced with high levels of staff motivation and customer service. Consequently The Body Shop was able to establish itself as an effective and profitable niche player in this huge market and maintain this
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foot in a bank as a last resort for financial assistance. Now new strategies are being used by Banks for retaining their customers as well as acquiring new ones. This is where the importance of Brand Management comes in. Though it may not be clearly visible every impression a customer has about a particular brand is the result of some effort on the part of the company to create such an impression. This report will analyse such strategies adopted by South Indian Bank and to what effect it is received
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uk/corporatepartnerships/partner_detail.asp?partner=4 1 II. Internal Brand a. Brand Management The most powerful brands are created when the external marketing reflects the internal culture. British Airways‚ “world’s favourite Airline” proposition started life as an internal expression of identify for the airline’s own staff. Marketing Management/Philip Kotler … British Airways is a company whose brand image plays an important role. Thus‚ it is a reflection of British gallantry. It
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Brand Exploratory Research (Consumer perspective) By doing this research‚ we intend to find the health of the brand‚ its sources of equity and suggest improvements if any. Name: Age: Gender: How often do you purchase dresses of the brand Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. Once a year e. Other How would you rate the following brand personality elements associated with Calvin Klein Products? (1-lowest and 5-highest) Brand Element | 1 | 2 | 3
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logistics‚ the Body Shop distributed its products through both franchised and company-owned stores. So an important part of the Body Shop value chain is a large network of numerous franchises all over the world. Abroad franchises use the Body Shop’s brand name and sell high quality body care products to the valued customer. Over three-quarters of The Body Shop stores are franchised and it accounts for the majority of both sales and
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