the application of the various strategic analysis models. He has provided tremendous help to me in the course of the research and writing this paper. Project Outline Brief of Company Nokia Corporation is a Finnish multinational corporation headquartered in Finland. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. With over 132‚000 employees in 120 countries and global annual revenue of over €42 billion and operating
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Product and brand management Case analysis assignment Submitted by group 10 Pooja mahtre shishupal The Triumph of a Global Corporate Brand: The Case Study of Nokia | Summary The case deals with how a global brand can become successful and how it has to expand globally to mark its presence in the developed and the developing nations. In this case Nokia is used as a global brand to portray its success globally and also how it was able to build its brand image and the emotional
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A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
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Nokia Corporation[3] (Finnish: Nokia Oyj‚ Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ]‚ English /ˈnɒkiə/) (OMX: NOK1V‚ NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi‚ Espoo‚ Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications‚ games‚ music‚ media and messaging‚ and free-of-charge digital map information and navigation services through
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offerings NOKIA Nokia‚ originally a Finnish forestry products company formed is 1865‚ is now the world’s top seller of mobile phones. Over the years‚ Nokia has made everything from toilet paper to television sets and tires. But in 1992‚ incoming CEO Jorma Ollila focused all of the company’s resources on telecommunications. Nokia’s first digital phones appeared on the market in 1993. At the time‚ Nokia expected to sell only about 400‚000 units. Instead‚ it sold 20 million. By 1998‚ Nokia was selling
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1. Does Nokia have a truly global strategy‚ rather than just a series of regional strategies? Explain. Yes‚ it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple‚ easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies
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Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations And Conclusion Bibliography 2 General Information Nokia Corporation is a Finnish multinational communications
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Innovate Or Die Ask a European about Nokia and a faraway look will come into their eye‚ a wistful tone creep into their voice. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: the world’s No. 1 mobile maker and the first brand of phone everyone owned. In some emerging markets‚ so the story goes‚ the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong. There can be little doubt
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Nokia Financial Statement Analysis: Measuring the performance through data Billy Mckeown 29th April 2012 Review before submission TABLE OF CONTENTS Company Profile 3 Standing Against the Competition 4 The Cross Border Markets 5 The Financial Strategy 6 Building the Books – The Net of Sales 6 Charging the Revenue Lines – Analyzing the Costs 8 Building Assets Against Liabilities 11 Multiplying the Numerations 11 Managing the Liabilities 12 Understanding the Financials
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the value of brands‚ which are the anchors of company’s value. Products are introduced‚ they live and disappear but brands endure (Kapferer‚ 1992‚ p. 17). The term ``brand’’ holds multiple meanings. According to John Murphy‚ founder of Inter brand (Ingham‚ 2003)‚ a brand is not only an actual product‚ but also the unique property of a specific owner. Brands are increasingly considered to be the primary capital in many businesses (Ourusoff‚ 1993‚ p. 81). The phenomenon of brand and brand reputation
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