A Brief Guide to Negritude Negritude was both a literary and ideological movement led by French-speaking black writers and intellectuals. The movement is marked by its rejection of European colonization and its role in the African diaspora‚ pride in "blackness" and traditional African values and culture‚ mixed with an undercurrent of Marxist ideals. Its founders (or les trois pères)‚ Aimé Césaire‚ Léopold Sédar Senghor‚ and Léon-Gontran Damas‚ met while studying in Paris in 1931 and began to publish
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School of Marketing Australian School of Business MAJOR PROJECT BRIEF MARK 1012: Marketing Fundamentals Session 2‚ 2012 Major Project Brief – SESSION 2‚ 2012 Marketing Fundamentals MARK1012 Background: The sole purpose of the Major Project is to help foster your understanding of marketing. It is a group assessment task that would mostly involve serious desk research and accounts for 25% of your course grade. You ar
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A Brief History of Braille Braille is a system of raised dots that allows blind people to read and write tactilely. Named for its inventor‚ Louis Jean-Philippe Braille (1809-1852)‚ the Braille code is the universally accepted method of reading and writing for the blind. It is the only system that allows blind people to read and write independently and to do both interactively. Because of its effectiveness‚ Braille has been adapted for almost every written language. Other Braille codes represent
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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Brief Background of OSHA OSHA (Occupational Safety and Health Administration) officially formed on April 28‚ 1971‚ the date that the OSH Act became effective. George Guenther was appointed as the agency’s first director. OSHA has developed a number of training‚ compliance assistance‚ and health and safety recognition programs throughout its history. The OSHA Training Institute‚ which trains government and private sector health and safety personnel‚ began in 1972. In 1978‚ the agency began a grant
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NAFTA: A Brief Introduction On January 1‚ 1994‚ history was made when the North American Free Trade Agreement (NAFTA) went into effect. NAFTA is in a sense a Trojan horse‚ attractive outwardly but filled with a host of unpleasant surprises. In simple terms‚ NAFTA is a treaty between Canada‚ Mexico‚ and the United States to make the transportation of goods‚ services‚ and capital across national boundaries more "hassle-free". Sounds perfect until you take a closer look. NAFTA promises a lot of benefits
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A Brief History of Rome The founding of Rome goes back to the very early days of civilization. It is so old‚ it is today known as ’the eternal city’. The Romans believed that their city was founded in the year 753 BC. Modern historians though believe it was the year 625 BC. Rome knew four classes of people. This division was very important to the Romans. There were other traditions that all Romans shared. Whatever their individual circumstances‚ all Romans observed certain
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BRIEF HISTORY OF ITALY Italy‚ history of since earliest times the history of Italy has been influenced by cultural and political divisions resulting from the peninsula’s disparate geography and by circumstances that made Italy the scene of many of Europe’s most important struggles for power. EARLY ITALY Human activity in Italy started during the Paleolithic and Mesolithic periods. By the beginning of the Neolithic period (c.5000 BC)‚ the small communities of hunters of earlier times were
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1.0 Introduction The purpose of this brief is to provide the management team with an understanding of entrepreneurial culture and its relevancy to Furlanis Hotels Pty Ltd by examining the associated costs and benefits of its implementation. Furlanis Hotels employ 500 employees and has its hotels operating in Melbourne and Sydney‚ and its headquarter is in Brisbane. 2.0 Overview of Entrepreneurial Culture An entrepreneurial culture allows innovation and change to occur in order to adapt to a
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| ADVERTISING ARIEL AD BRIEF | | | ISSUES Quality: Ariel is a Tier 1 brand and is expected to deliver the best. There should be no compromise in its quality but as observed by many consumers Ariel when mixed in water‚ after a while small stones can be seen and felt in the surf. They are hard stones and therefore needs to be thrown out. Price: Ariel pricing suits consumers of Sec A and Sec B but the way it has positioned showing middle class families only has led to a confusion in
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