Executive Summary Barilla SpA is a world largest past manufacturer has experienced a phenomenal growth. The company had pasta share of 35% in Italy and 22% in Europe‚ plus 29% in Italian bakery product market(page 2 case) However‚ it began taken a tall on Barilla’s “manufacturing and distribution system” (page 1 Case). Without having proper data and control over the orders the company experienced wide fluctuations in demand. As a result Barilla experienced bullwhip effect where demand forecast
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Background In 1875‚ Barilla was founded in Parma‚ Italy by Pietro Barilla. In the 1940’s the company was passed on two his two sons who led the company through a really strong period of growth. During this time the company transformed into a vertically integrated corporation and chose to distinguish itself through robust branding. Expansion of the company drove the Barilla brothers into debt‚ where they were decided to sell the company to an American firm. However‚ years later the Barilla brothers were
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Supply Chain Management Assignment 3: Supply Chain Coordination Describe Barilla’s manufacturing and distribution operations. Manufacturing: Barilla has 25 plants‚ including large flour mills‚ pasta plants‚ and fresh bread‚ as well as plants producing specialty products. Raw materials‚ in the manufacturing process‚ were transformed to packaged pasta on fully-automated 120 meter long production lines. The plants were specialized by the type of pasta they would produce‚ with the primary distinction
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Barilla SPA Operations & supply chain management Case study 2012 1 Is there any evidence that Barilla faces the bullwhip effect? If so‚ what causes of the bullwhip effect are present? Barilla has two products lines‚ “dry products representing 75% of sales” and “fresh products representing 25% of sales”. Products are shipped from plants to one of the two central distribution centers (CDCs). Each CDC held about a month’s worth of dry product inventory. There are three types
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Barilla SpA Case Table of Contents Executive Summary 2 Issues Identification 3 Environmental and Root Cause Analysis 3 Alternatives or Options 4 Recommendation and Implementation 5 Monitor and Control 6 Conclusion 6 Executive Summary Barilla’s high stock out rates along with large average inventory numbers are the main reasons why Maggiali is looking to continue on with Vitali’s dream of implementing the Just In Time Distribution system. However‚ faced with great external resistance
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Information sharing for the bullwhip effect: over- or underestimated? Bachelor thesis: Thesis Circle: Organization studies‚ 2nd semester‚ academic year 2011-2012 Time will tell…. A processes perspective on inter-organizational collaboration Name: ANR: E-mail: PC Jansen 770926 P.C.Jansen@uvt.nl Information sharing for the bullwhip effect: over- or underestimated? Abstract This literature review investigates the effect of information sharing from a buyer to a supplier in a supply
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What are the reasons for the increase in variability in Barilla’s supply chain? Barilla gave volume reductions for the merchants ordering capacity fully loaded quantities‚ in turn causing merchants to place more supply orders than necessary leaving their inventory levels high. This meant that the retailers did not have to order as often due to high inventory rates on hand. There is also a weekly change in customer demand for the pasta produce. The lack of information to customer demand data in
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manufacturing and logistics operations. The main reason for such fluctuations was the so-called bullwhip effect‚ which is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Implementing a good JIT program could solve bullwhip faced by the barilla. Benefits of implementing JITD Better responsiveness to demand fluctuations Prevention of the bullwhip effect Improvement in manufacturing planning‚ using objective data Reduced inventory levels
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Supply Chain Class Module 2‚ Lesson 3 Question #1 Develop a small group consensus on the impact (increases‚ decreases‚ no effect) of the Bullwhip Effect on two of the following six supply chain performance measures: manufacturing cost‚ inventory cost‚ replenishment lead time‚ transportation cost‚ shipping and receiving cost‚ level of product availability profitability. One of the two measures that your team chooses must be inventory cost. For inventory costs‚ be certain to be specific
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The bullwhip effect in a supply chain The Bullwhip Effect is a phenomenon that occurs in supply chain management when consumers overbuy‚ regardless of their needs‚ according to Business Dictionary.com. These large‚ unplanned purchases cause sudden and drastic changes in a small supply chain management and are difficult to attenuate because they cannot be precisely forecast. We can reduce this effect by doing the following: Step 1 Improve the flow of information along the supply chain. Improving
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