My decision is that Barilla should start the implementation of the JITD system with our selected distributors as a pilot‚ which would enhance visibility with distributors‚ improve service levels and increase internal efficiencies. Background Pasta is the staple food of Italians with an estimated 3.5 Trillion Lire market‚ which was traditionally hand produced but many varieties of pasta produced commercially have become readily available over time. In the 1980’s‚ Italy’s pasta market
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Anton Malyutin Actually‚ the easiest way to find an example of bullwhip effect is to talk about Procter & Gamble where they found disturbing and often inexplicable variations in supply and ordering figures on diapers‚ despite a relatively stable demand from consumers. And the company even saw that variability increased further when examining its own orders to its suppliers. Or to talk about Hewlett Packard where upon investigating sales of a given HP printer by a retailer‚ the company found
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Barilla SpA currently must decide the logistic planning of its future production and distribution systems. The company is suffering from issues dealing with fluctuating demand from distributors‚ and the lack of end user sales and demand information. Brando Vitali‚ the former director of logistics for Barilla‚ suggested the use of a Just-In-Time Distribution (JITD) system in order to fix these issues. After much resistance from distributors and Barilla employees itself‚ a decision as to whether
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Barilla SpA (Written Case Report) By Imran Chaudhry Overview: Barilla SpA one of the world’s largest pasta producer has growing burden of demand fluctuations and venialities on its manufacturing and distribution system. Giorgio Maggiali as director of logistics trying to implement idea of JITD (Just-in Time Delivery) so that Barilla’s own logistics department could manage more effectively delivery quantities and meet end consumer’s needs and more evenly distribute the workload on its
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Barilla Case ____________________________________________________________ ______________ Overview of Barilla Barilla appears to be in a commodity industry‚ suggesting flat demand. Barilla positions themselves as the branded‚ premium‚ dry pasta. Their order qualifiers are consistency and quality‚ and their order winners are brand recognition and variety in shapes. In fact their product line is extensive – 800 products. However‚ Barilla faces demand fluctuations that strain their
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Barilla’s pasta supply chain suffers from classic bullwhip-effect problems: High inventory levels maintained at each level of the supply chain; frequent stockouts at the distribution level; demand variability exaggeration up the chain‚ and aggravated by constant sales promotions‚ Full Truck Load(FTL) and other volume incentives; and a lack of information on which to forecast demand. In addition‚ the increasing variability of Barilla’s dry pasta product (about 800 SKUs) intensifies all the problems
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[Type the company name] | Barilla Sp(A) Case Study | | | | | Barilla JITD Case Study Just in time distribution (JITD) was designed to address the fluctuating demand of products that created additional costs in production‚ scheduling‚ and transportation. Barilla was to blame for several of these underlying problems. For example‚ Barilla offered transportation discounts‚ volume discounts‚ 10-12 promotions throughout the year‚ as well as no maximum or minimum constraints on orders
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Management Barilla Spa (A) Case Study Table of Contents Executive Summary 3 Issues Identification 4 Environmental and Root Cause Analysis 4 Fluctuating Demand: 4 Resistance to Changes: 5 Alternative and/or Options 5 Alternative #1 – Continue to promote the Just-in-time Distribution (JITD) initiative 5 Alternative #2 – Eliminate product focus sales strategies 5 Recommendations and Implementation 6 Monitor and Control 6 Executive Summary Sales representatives at the Barilla SpA
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The case begins with Giorgio Maggiali’s frustration with the fluctuations imposed on the company’s manufacturing and distribution system. He is the director of logistics at Barilla who has been working on the concept started Brando Vitali who was his predecessor. This was the Just-In-Time-Distribution (JITD) concept as an extension of the Just-In-Time Manufacturing concept developed at Toyota. This basically toyed with the idea of delivering its products to its distributors as per Barilla’s customer
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Barilla SpA (A) Case Table of Contents Executive Summary 3 Issue Identification and Root Case Analysis 4 Alternatives and Options 7 Recommendations and Implementation 8 Monitor and Control
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