P1- Describe how marketing techniques are used to market products in two organisations. Cadbury The marketing techniques that Cadbury use could be things such as: branding‚ relationship marketing‚ growth and survival strategies. Growth Strategies Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers‚ like selling their products in multi-packs. This means that the customers can
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fdMarketing- P1 The Role of Marketing Definition of Marketing: Marketing is the process in which communication gets the value of the product or service to its customers in order to sell the product or service. This is a technique used to attract customers to the product or service. Marketing satisfies the wants and needs of people through the exchange process. Role of Marketing: Most modern businesses identify the needs and wants of their customers and then try to create the product or service
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| | |BTEC NATIONAL Diploma in Business | | | |2012 - 2014
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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BTEC IN BUSINESS Level 3 UNIT 2 – Business Resources Assignment 2 Name: P4: Sources of Finance There are two main ways that a business can access financial resources: From within the business (internal source) Can be from the business owner’s savings or from profits From outside the business (external source) There are a number of external sources that can be used to fund a business: Banks/building societies Hire Purchase Leasing Venture Capitalist Factoring Share issues Friends/family
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with my result in August. I am also studying BTEC Business studies level 3. All the subjects have given me skills that will be needed for the degree. Business studies have required a significant amount of independent reading‚ and have also taught me the importance of sticking to deadlines. I believe business studies will help me as there is a great deal of analysis and evaluation involved in the subject‚ for example looking at the validity of a business. I think all of the above skills are beneficial
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The business environment In this assignment I will describe the type of business‚ purpose and ownership of two contrasting businesses. NHS The NHS is a public organisation‚ owned by the government to help people with health care‚ injuries‚ infection‚ disease etc. The NHS are a health care system/organisation put together to help the residents living in the U.K. They are owned by the government and the government fund them with equipment‚ facilities‚ staff etc. Also‚ the NHS doesn’t charge us
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Types of information: Verbal • Verbal communication is where somebody talks face to face with the audience and could also include eye contact and body movements‚ Wilberforce use verbal communication in a full range of things one example been a English teacher reading out a poem. Written • Written communication is in the form of physical symbols called words. It doesn’t have to be words though‚ in the broader sense it could be things such as diagrams and charts. So therefore all visual
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Unit P1 Assignment To; Mr Keith Spearing‚ Managing Director of Spearing & Sons Ltd From; Katie Hodge Date; 19th September 2013 Terms of reference; Mr White Deadline date; 27th September Procedure; Introduction; Organisations come in many different sizes‚ sectors‚ ownership and scale. The size of the business depends how many employees there are. For example they’re categorised into micro‚ small‚ medium and large. Micro organisations have a maximum of 9 employees‚ small organisations
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