BRAND AUDIT STRATEGY BRAND MANAGEMENT Brand Audit 1 Nestle juices TABLE OF CONTENTS No. Particulars Page 1 Executive summary 3 2 History and Introduction 4 3 Mission and vision 10 4 Value chain Analysis 12 5 Pest analysis 19 6 Market analysis 22 7 Competitor analysis 24 8 Swot analysis of nestle juice 27 9 Porter five model 30 10 Analysis of buying behavior 33 11 Hierarchy of goals
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The Nestlé Roadmap to Good Food‚ Good Life Operational pillars Growth drivers Nutrition‚ Health and Wellness Emerging markets and Popularly Positioned Products Innovation and renovation Consumer engagement Cr ea Out-of-home consumption Su st ai Complia nce – lue d Va are Sh Operational efficiency y lit bi a n g tin Whenever‚ wherever‚ however Our objective is to be the leader in Nutrition Health and Wellness‚ and the industry reference for financial performance‚ trusted by all stakeholders
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Case Summary: -Bob owns a Jewelry store -Sam operates electronic security equipment store -Bob and Sam are friends -Monday‚ Bob held a casual conversation with Sam about fitting his store with "closed circuit television and the best available electronic locks" -Tuesday‚ Sam sent Bob a Quotation of price "Lists of models and List of price" -Wednesday‚ Bob Replied BY POST. "Choice of Supreme Model for camera" -Posted to old address‚ Sam received on Saturday and emailed on the same day "
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level. Nestlé supports a number of comprehensive nutrition platforms and plans‚ including those in Malaysia and Singapore. Malaysia The National Plan of Action for Nutrition of Malaysia II (NPANM II) is a 10-year framework‚ running until 2015‚ for integrating nutrition-related activities across the country. Its objective is enhancing the nutritional wellbeing of Malaysians and addressing the rising incidence of diet-related‚ non-communicable diseases such as obesity and diabetes. Nestlé has
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their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’ in 2002 with a modified floating oil tanker. In 2006‚ they sponsored a two months nursing training program with Ma O Shishu General Hospital in
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CONCLUSIONS AND RECOMMENDATIONS The Model employed by Nestle is one of High Performance‚ High involvement and high commitment. Nestle is unique in the sense that it has been able to successfully inculcate its business objective as well as its core values‚ consistently in its employees day-to-day activities starting from recruitment till continuous performance appraisals. Like‚ open and flexible culture is ensured by way of providing training programs to employees at all the levels. This kind of
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Maxwell that the only ethical guideline you need for business ethics is the Golden Rule? How does Gill react to Maxwell’s view of business ethics? A: I don’t agree with John Maxwell that the Golden Rule should be the only guideline to making or determining if a decision is ethical‚ as one should look at the big picture in its totality. The Golden Rule for me personally is a standard in helping to make
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Nestle and Alcon – The value of a Listing The case talks about Nestle which is the world’s largest food company trying to assess whether a part of Alcon which is one of its major non-food holdings should be carved out for a public listing or not. There were many reasons mentioned in the case for this carving out like the heads wanted the market to reflect the full value of Alcon and only food and beverage analysts follow Nestle group and so on. The case tries to evaluate whether it was needed at
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(a) Discuss on the importance of corporate social responsibility to business organisations. (20marks) The CSR activities will bring some benefits. Firstly‚ it would enhance the organization’s credibility and reputation. As for risk management‚ modern organizations implement risk management strategies to decrease or even eliminate the risk posed on the organization by a variety of practices associated to several potential threats. Organizations that have made strong efforts over the years
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can Western countries do to help improve the political climate for doing business in Vietnam? Give examples. a. By continuing and growing their exports‚ this can help to improve business in Vietnam. After the Vietnam war Vietnam became communist in 1975. Even though a lot has changed
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