Wal-Mart Submitted To: Ms. A. RAJYALAKSHMI Submitted by: SHREYANKA PARMAR Masters in Fashion Management III Semester TABLE OF CONTENTS S.NO | CONTENT | PAGE NO. | 1. | Introduction | 02 | 2. | Background | 02 | 3. | Operations | 03-04 | 4. | Connecting with the Customer base | 04-05 | 5. | CRM Strategies | 06-11 | 6. | Customer Policies | 12 | 7. | Conclusion | 13 | 8. | Bibliography
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2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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CUSTOMER RELATION MANAGEMENT • MODULE CUSTOMER MANAGEMENT • LECTURER DR GEOFF WINTER • TOPIC CUSTOMER RELATION MANAGEMENT. • SUBMITED BY MUHAMMAD AMIR • I.D. 39644 • GROUP D TABLE OF CONTENT 1. EXECUTIVE SUMMARY 2. DEFINITION OF CUSTOMER RELATION MANAGEMENT 3. QCI CUSTOMER MANAGEMENT MODEL 4. DISCUSSION 5. CONCLUSION 6. CITATIONS EXECUTIVE SUMMARY This paper discuss
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CUSTOMER KNOWLEDGE MANAGEMENT ( Hard Wiring) • • • • • WHAT IS LISTENING TO CUSTOMER? STEPS TO HARD WIRING COMMON MISTAKES IN HARD WIRING. ACTION POINTS FOR HARD WIRING. CUSTOMER INTERACTION MODEL Achieving customer satisfaction would be impossible without a well defined process for focusing the entire organisation on the customer…. Robert Schrandt‚ Toyota 2011 CUSTOMER RELATIONSHIP MANAGEMENT-MOHAN.B.RAO For Restricted Circulation only 1 WHAT SOME DO? • Handful of
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Introduction of customer relationship management 2 Importance of customer relationship management 2 Customer needs Definition 3 Types of customer needs 3 Process of identifying the customer needs…………………………………………………………………………................3 Customer expectations and satisfaction………………………………………………………. Customer expectations……………………………………………………………………………………………………………………………….4 Customer satisfaction……………………………………………………………………………………………………………………………4 Customer satisfaction
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Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster
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Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling RM – Relationship Marketing
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The impact of customer relationship management on the financial performance of an organization 1 Chapter 1-Introduction The impact of customer relationship management on the financial performance of an organization 2 1.1 Introduction This chapter provides an overview of the dissertation in brief. Background of the study and rationale of the study are discussed in the first half. Then this chapter goes on to explain six research objectives and two research questions. Finally structure of
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CRM “ CUSTOMER IS THE KING ” - TODAY’S SELLER 1. NATURE AND SCOPE OF CRM The Customer is King! This credo is more powerful‚ relevant and true today than ever before. In a truly customer driven economy‚ success depends on a company’s ability to be with the customer on a round the clock basis… satisfying all their product and service specific needs. Simply stated‚ Customer Relationship Management (CRM) is about finding‚ getting‚ and retaining customers. Customer Relationship
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Customer Relationship Management RELATED KEYWORDS: * Real Estate * Companies * Infrastructure * Social Media * Ibm * | More Popular Articles About Customer Relationship Management NEWS SmartCompany‚ Iteamic in tieup October 26‚ 2004 | TNN BANGALORE: US-based SmartCompany has entered into a strategic alliance with Bangalore-based Iteamic‚ an innovative IT service company serving start-ups and small and medium enterprises‚ for the expansion of their market in Asia and
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