RELATIONS: THE RELATIONSHIP BETWEEN BRAND MANAGEMENT AND PUBLIC RELATIONS E. Pelin BAYTEKİN*‚ Mine YENİÇERİ ALEMDAR**‚ Nahit Erdem KÖKER*** ABSTRACT The changes in the dimensions of public relations‚ due to the globalization effect on the business enterprises‚ are remarkable. In this manner‚ the relationship of public relations with re-engineering‚ total quality management‚ six sigma approach‚ event management‚ crisis management‚ reputation management‚ knowledge management and customer relationship management
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Location and Definitions of the Caribbean Origin of Caribbean — The word ‘Caribbean’ is said to be derived from the indigenous people’s name for themselves‚ ‘Carib’. The term ‘West Indies’ which is often used interchangeably with Caribbean is the name given to the region by Christopher Columbus in 1492. — As with the inexact name of the region so to is there little agreement on what area is included within the Caribbean. Different criteria are used to define the region.
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Discuss the relationship between Modernity and Tradition in French-Caribbean Creole culture In order to address the question‚ we should first fully understand the terms modernity and Creole culture and then analyse how the two intertwine‚ and then decipher to what extent there is a relationship. The definition of Modernity used in this essay will be that modernity is’ the quality of being current or of the present’. Whereas for Creole culture we have more difficulty‚ Creole culture can be the people
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Caribbean Brewers: Transfer Pricing‚ Ethics and Governance Case Summary Gera International is a well established international brand of beer that is ranked amongst the top three brands of beer in the world. With transportation prices rising‚ Gera International decided to purchase a plant in Antigua in 2005 and they renamed the subsidiary‚ Caribbean Brewers‚ Inc. (CBI). In 2008‚ the production facilities of CBI were expanded and their productive capacity doubled. Furthermore‚ we are then introduced
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Ford‚ Sony‚ Nike‚ and Microsoft to name a few. However‚ for smaller nations and businesses such as those in the Caribbean‚ this agreement is actually to our detriment‚ especially to our sugar and banana industries. How is it a detriment to our country? Well after the abolition of slavery‚ the break away from colonial rule‚ this abolition had rules‚ one of which was that the Caribbean nations received preferential treatment to European markets. However with globalisation in effect‚ many nations
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Retail Management- The Art Of Handling The Internal Customer Professor K.J.George Birla Institute of Management Technology Greater Noida Email- george.kj@bimtech.ac.in Country- India Abstract-Retail as a business is prevalent since the ancient times‚ in its unorganized avatar it has mushroomed and succeeded in almost every town and city. It seemed an easy business when it became a part of the organized business houses menu‚ but soon to realize that it is an easy business but had to
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Question: Which in your opinion provides a better explanation of social order within the Caribbean? Despite the fact that majority of the Caribbean use the Macro theory in one way or the other to institute social order there are still some countries where the micro theory approach is more effective.As stated earlier‚ micro theory focuses on the individual rather than the society while Macro theory looks at the society as a whole‚ while social order on the other hand assumes a certain degree of order
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------------------------------------------------- Caribbean Court of Justice (CCJ) Kimberly Leed 2Y / History The CCJ is the first proposed court of final jurisdiction for the Anglophone Caribbean‚ all other courts had to answer to the English court. The supremacy of the English courts was laid down in the Colonial Laws Validity Act of 1865‚ which formally conferred the power to make laws on colonial legislatures‚ but at the same time it declared that colonial laws inconsistent
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Introduction Customer Relationship Management (CRM) has become a main focus for businesses with today’s markets becoming more saturated and competitive. ‘Customer Relationship Management is the ultimate challenge for marketing experts in any business. A successful company will use customer information wisely to build relationships with their customers‚ on the level that together they will work together towards a long-term relationship.’ (Xu et al. 2002) High customer Intimacy can
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Geology 1 Lab Report December 10‚ 2012 Geology of the Caribbean Islands Have you ever wondered how the famous tropical land masses located in Central America‚ known as the Caribbean Islands‚ came to existence? Well geologists have dated some of the rocks in the islands such as‚ Cuba and Trinidad‚ as far back as the Jurassic time period. This means the rocks formed about 145-200 million years ago‚ therefore the eldest islands from the Caribbean date way back to the time of dinosaurs. European countries
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