To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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(Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Chain coffee shop with selection of pastry‚ cakes and sandwiches Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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Case Brief- Starbucks: Delivering Customer Service Introduction Starbucks is a successful premium coffee retailer. Its target market sets as well-educated‚ white- color patrons between the ages of 25 and 44. There are three components of the brand‚ live coffee‚ service‚ and atmosphere. However‚ its brand image is losing while they focus on retail expansion. SWOT analysis [pic] Define the problem Starbucks loses its original image for target and customer satisfaction. Identify the alternatives
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Susan Monro‚ Service Consumer Case Study [Pick the date] 1. Identify each of the services that Susan Monro has used or is planning to use. Categorized them according to the nature of the underlying process. 1. Susan Monro lives in an apartment she shared with three other students. 2. She checks the internet for the local weather forecast. 3. She drops a letter in the mailbox. 4. She rode the bus towards the school. 5. She opted to buy breakfast at the university. 6. Susan attended the lectures
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Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSIS OF MANICKBAG TVS IN BELGAUM CITY” the study is undergone at Manickbag TVS. The project report focuses on customer satisfaction and post sale services‚ of Manickbag TVS motors. A two wheeler showroom in Belgaum city. EXECUTIVE SUMMARY Topic of the study: “A study report on customer satisfaction and service analysis of Manickbag TVS in Belgaum city” Need for study: To understand the satisfaction level of the customer regarding
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References: 1. http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx 2. http://businesstoday.intoday.in/story/case-study-godrej-efforts-to-be-in-the-big-leauge/1/20670.html
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Contents1.Lifetime Customer Value....................................................1What would you estimate is the lifetime customer value (LCV) of Laura’s business at each of the stores?How would you account for any difference?2.Level of Service..................................................................3How would you rate the level of service provided by the two newsagents? Why?3.Customer Satisfaction and Customer Loyalty.........................4Although Laura shopped at the first newsagent
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1. Customer Service Encounter 1.1 Service Encounter I went to an OPPO outlet to get several phone covers of different phone models. When I entered the store‚ I was approached immediately by a staff with a smile. She inquired if I needed help with anything. I told her the models of the phone covers I need while maintaining eye contact with me. She then took the covers and passed it to me promptly. I went home after the purchase and realised I got the wrong phone case of one phone model. I went back
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