ID: 4230485 CASE STUDY: Nike writes the future for soccer Nike is one of the renowned sports brands in the world. In 2010‚ Nike introduced their “Nike writes the future” commercial campaign. This was aired for the Soccer world cup 2010. Even though Adidas was the sole sponsor for this event‚ Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations‚ sponsorships and innovations. Nike engaged young
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Kenneth Sikora February 20‚ 2013 MKTG 430 Nike Case Analysis In 1962‚ Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972‚ they changed their name to Nike and developed their iconic swoosh logo. Their first innovative shoe featured a waffle
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SSP 245 Kenta Payne 10/01/2012 Gay Rights Prof Blagojevic “Gay people are born into every society in the world. Being gay is not a western invention‚ it is a human reality.” Secretary Of State Hillary Rodham Clinton -December 6‚ 2011‚ Geneva. Switzerland In the aftermath of World War II (1939-1945)‚ a delegation made up of sixty-five countries in six continents came together with the concept that all are created equal and are entitled to the highest level of respect‚ opportunity and dignity-
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Nike‚ a company headquartered in Beaverton‚ Oregon‚ is a major force in the sports footwear and fashion industry‚ with annual sales exceeding $ 12 billion‚ more than half of which now come from outside the United States. The company was co-founded in 1964 by Phil Knight‚ a CPA at Price Waterhouse‚ and Bill Bowerman‚ college track coach‚ each investing $ 500 to start. The company‚ initially called Blue Ribbon Sports‚ changed its name to Nike in 1971 and adopted the “Swoosh” logo recognizable
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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Case study: Nike: the Sweatshop Debate 1) Should Nike be held responsible for working condition in factories that it does not own‚ but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore‚ it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However‚ Nike‚ like any other capitalistic
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her article‚ “The International Law of Human Rights‚” Debra DeLaet explains that the United Nations differentiates between civil and political rights (first generation rights)‚ and economic‚ social and cultural rights (second generation rights). While both sets of rights are vital to ensure basic human rights in any society‚ second generation rights are more essential in enabling people to lead dignified lives. At least some version of first generation rights are guaranteed to citizens of most democratic
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ASSIGNMENT ONE – INDIVIDUAL 1. Challenges for business can come from internal and/or external pressures. Explain two such pressures affecting the current situation of T-Sole Ltd.(4 points ) ANSWER Internal pressure: The incentive policy with piece rate causes qualified workers to produced more and the new employee without adequate training started the work and this lead to poor quality production and lot of the footwear produced were rejected. The breaking down of equipment from time
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Interpersonal Behavior in the Workplace: Trust Nike Inc.‚ the sports apparel multinational company has been under suspicion and scrutiny for their practice of the unfair treatment and negligent labor habits in their offshore factories. They have been criticized for human rights abuse‚ child labor law violations‚ as well as minimum wages and trade union relations violations within a number of Asian countries. They subsequently misguided the public in an attempt to make one believe there is no
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basic rights of the English people. However‚ in the year 1950‚ the United Kingdom Government signed the European Convention on Human Rights‚ to protect people’s rights from abuses seen under Hitler’s rule‚ following the Universal Declaration on Human Rights made by the General Assembly of the United Nations in 1948. Even so‚ the European Convention on Human Rights had not ratified and incorporated itself into law until 1998 when Parliament enacted the Human Rights Act. The Human Rights Act 1998
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