Levi’s case – marketing test 1) Brand decline Until the mid-1990s LEVI’s had benefitted from a growth in sales and in 1996 a record sales of $7.1 billion was reached. The decline in sales was due to a change in culture. It roots back to 1992 when rap music came up as a new culture and “baggy trousers” were starting to become more popular. LEVI’s simply missed the opportunity to get into this business and stay popular among young customers. Competitors such as Gap‚ Diesel and Wrangler on
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PHILLIPS FOODS‚ INC. — INTRODUCING KING CRAB TO THE TRADE On a hot Baltimore day in August 2006‚ Phillips Seafood Restaurants were full of tourists lunching on local seafood specialties. Among them‚ Cherry Stockworth‚ vice-president of marketing for Phillips Foods‚ Inc.‚ and Ron Birch‚ product manager for the new pasteurized king crab‚ were discussing the upcoming phase II of the launch of king crab (see Exhibit 1). In phase I‚ Birch had targeted foodservice buyers and had spent almost half of
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Harlequin’s leading position as the world’s largest romance publisher is unbeatable. MIRA‚ Harlequin’s proposed single-title program would focus exclusively on women’s fiction. MIRA’s launch would provide the opportunity to continue Harlequin’s history of strong revenue growth. Risks: * The author’s reputation‚ the subject matter‚ the publisher’s decision‚ insiders’ judgment * If the publisher failed to sell enough books‚ the losses could be substantial * Orders/sales were not as
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Critically Analyze Mr. Vincent’S Reasoning CASE LET 1 Mr. Vincent the manager of a large supermarket was taking a management course in the evening program at the local collage. The professor had given an interesting but Mr. Vincent the manager of a large supermarket was taking a management course in the evening program at the local collage. The professor had given an interesting but disturbing lecture the pervious night on the various approaches to management. Vincent had always thought that
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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CASE 01 - MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary Has Established a future direction for the Carmelite Monks of Wyoming. His vision for the monastery is to transform their small brotherhood of 13 living in a small home used as a makeshift rectory into a 500-acre monastery
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Homework 2 Barilla Case Reading 1.Is there any evidence that Barilla faces the bullwhip effect? If so‚ what causes of the bullwhip effect are present? Yes‚ there are some evidences that Barilla is facing the bullwhip effect. The following causes are presented as below. 1) Demanding forecast. Since safety stock‚ as well as the base-stock level‚ strongly depends on these estimates‚ the user is forced to change order quantities‚ thus increasing variability. Lead-time. It is easy to see
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Discussion Questions: 1. Why did Mexico make such a good proving ground for Wal-Mart’s foreign expansion strategy? There were various strategic reasons why Mexico made such a good proving ground for Wal-Mart’s foreign expansion strategy. Since the early 1990s‚ when Wal-Mart had realized that its U.S. growth prospects were ultimately limited by market saturation‚ they decided to enter Mexico retail market considering the North American Free Trade Agreement (NAFTA) that would lower barriers
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DRAFT TEAM 3 What are the general trends in the macro environment that can affect Bimbo’s business in Mexico‚ the USA and Brazil? Mexico Bimbo previously was a family-owned company in industrial baking; they are specialized in bread and sweet goods. Bimbo has a total of US$5.24billion with a net profit of $271 million counting with more than 84‚000 employees with 72 plants and 9000 distribution centers around 17 countries. 17 countries‚ 100 brands‚ 5000 products. The majority in sales of Bimbo
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Project #1 Short Case #1: Bed Bath & Beyond’s (BB&B) Plan for Growth 1. Explain how Bed Bath & Beyond practices the retailing concept. The retailing concept is comprised of customer orientation‚ coordinated effort‚ value-driven‚ and goal orientation. With a multitude of open stores the consumer becomes aware of the convenience in location‚ excellent store atmosphere‚ and an assortment of merchandise. BB&B’s customer orientation‚ customers can walk around the store without feeling pressured because
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