SDM POST-GRADUATE CENTRE FOR MANAGEMENT STUDIES AND RESEARCH A RESEARCH ON “COMPARATIVE STUDY BETWEEN SPAR AND BIG BAZAAR‚ MANGALORE” SUBMITTED TO MRS. SEEMA SHENOY MBA FACULTY SUBMITTED BY JAWAHAR D’ SOUZA MITHUN N TAUSEEF AHMED M 2nd ND YR MBA – SEC A SDM‚ MANGALORE Table of content No. | Index | Page No. | 1 | Introduction | 1 | 2 | Industry Profile | 2 -7 | 3 | About Spar | 8 – 11 | 4 | About Big Bazaar | 12 – 15 | 5 | Research Design | 16 – 19 | 6 |
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and even though its CEO didn’t consider Snapple was worth 1.7 billion he still decided to purchase and develop the brand. Their plan was to use Snapple’s distributors in the cold channel in order to help Gatorade and used Gatorade’s strength in supermarkets to help Snapple. They though that if they used the same strategy as for Gatorade‚ they will help Snapple but they failed to understand the market differences‚ target markets and customer preferences. This left customers feeling betrayed and with
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1.0 Introduction Puma AG can be consider on the leading manufacturers of athletic shoes‚ sportswear as accessories in the world. Its product like soccer shoes and uses sponsorship for its marketing strategy. In 1924‚ the company was founded by Gebruder Dassler Schuhfabrik. This company located in Herzogenaurach‚ Germany‚ the product become successful because of Jesses Owen‚ who won gold medals at 1963 in Berlin Olympic Games (Kaufmann 2005‚ p.c-411). In 1960‚ the company introduces their innovation
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Barilla SPA Operations & supply chain management Case study 2012 1 Is there any evidence that Barilla faces the bullwhip effect? If so‚ what causes of the bullwhip effect are present? Barilla has two products lines‚ “dry products representing 75% of sales” and “fresh products representing 25% of sales”. Products are shipped from plants to one of the two central distribution centers (CDCs). Each CDC held about a month’s worth of dry product inventory. There are three types
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End of Book Case Studies 16/7/03 3:17 PM Page 674 674 Q End-of-book: Case studies products as being Australian made—multinational ownership notwithstanding. Dick Smith marketed his own Dick Smith-branded food products as not just Australian made but also made by Australian owned companies‚ thereby keeping employment and profits in Australia—threatening the brand image of rival multinational brands. We are starting to see the impact of the ‘buy Australian’ theme on the marketing
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of around 500 watches‚ we have over 3000variety of watches through our 20+ stores and also available at www.theprimewatches.com. No online players such as Flipkart‚ Amazon‚ Snapdeal‚ Paytm‚etc are authorized to sell Swiss watches like Tissot‚ Rado‚ Omega‚
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products to the market’s specific preferences and consumers’ local tastes. Thus‚ it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003‚ and Nestle‚ Unilever’s main rival‚ had market
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Introduction Travelodge was the first budget hotel brand to launch in the UK in 1985‚ when it opened on the A38‚ in Barton under Needlewood. Since those early days‚ Travelodge has undergone a radical transformation‚ opening more than 500 hotels (over 37‚000 rooms)‚ and moving from being a roadside hotel chain to become one of the UK ’s largest‚ fastest growing and most highly recognised budget hotel brands. More than 16.5 million people stayed with Travelodge last year and 90% of reservations are
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MARKETING MANAGEMENT ASSIGNMENT “Gillette Case Study” Ankit Goel (PGP/17/309) Gomathy A. (PGP/17/319) Nikhil Kumar gupta (PGP/17/329) Shaukat Ali Shahee(FPM/07/09) Rachna Ravi (PGP/17/339) Supriya Pushkar (PGP/17/349) Major decision issues in the case Gillette has the major chunk in the premium-priced market in this sector. However‚ its major competitors were imported‚ low-end and double-edges blades
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O PY Parfums Cacharel de L’Oréal 1997-2007: D O N O T C Decoding and Revitalizing a Classic Brand 03/2014-4929 This case was written by Nicholas Rowell‚ Research Associate‚ under the supervision of Pierre Chandon‚ Associate Professor of Marketing‚ and Klaus Wertenbroch‚ Professor of Marketing‚ both at INSEAD. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation
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