S w 9B08M070 THE REGAL CARNATION HOTEL‚ GUAM Jim Kayalar wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction‚ storage or transmittal without its written perm ission. Reproduction of this material is
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Amazon of Innovation Case 1. Based on the information provided in the case‚ Amazon’s competitive strategy can go either way – it is possible to justify Amazon’s strategy as a cost leader‚ simply because the case stresses‚ in more than on instance‚ in the fact that Amazon has razor thin margins‚ and places emphasis on discounted prices. However‚ I believe that Amazon’s competitive strategy is more oriented to differentiation. It’s clear from the timeline presented in this case that Amazon is not oriented
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MODEL CASE STUDY WITH SUGGESTED ANSWERS SUBJECT: MANAGEMENT PRINCIPLES FOR LOGISTICIANS The Marketing manager of AMK Enterprises‚ Roopali Deshmukh (Deshmukh) stepped out of the conference hall in a pensive mood after an important meeting called by the CEO. The meeting was attended by the heads of various departments in the company and was convened to discuss the targets for the coming assessment year. Deshmukh had a formidable sales target to achieve and wondered how she would be able to meet those
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actually said to have happened in the case of a woman who had just died." (de Selincourt‚ translation‚ 1972‚ p.161) In Psychopathia Sexualis‚ in 1894‚ the original work of Richard Von Kraft-Ebing‚ one of the first psychiatric writers called necrophilia a horrible manifestation of sadism. Abraham A. Brill published the first comprehensive study of the subject in 1941‚ characterizednecrophiles as mentally deficient‚ psychotic‚ and incapable of obtaining a consent partner. Necrophilia has been linked with
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Case: Zimbra Zooms ahead With One View 2. List And Describe Zimbra S Requirements For A New Market Software. If you are preparing the RFP for Zimbra’s new system‚ what questions would you ask? ANS: Zimbra needed a marketing software package which was highly effective and costefficient. Their new software had to be more streamlined than the old one from Eloqua. Itneeded to focus on lead generation‚ e-mail marketing‚ and Web analytics. Providing acomprehensive sales and marketing automation solution
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Cardillo Travel Systems‚ Inc. Case 5.1 Case Summary Russell Smith is the controller at Cardillo Travel Systems‚ Inc. The CEO of the company‚ Walter Rognlien‚ is trying to force Smith to sign an affidavit for a transaction to United Airlines. Smith knew that there was “blatant misrepresentation” [ (Knapp‚ 2011) ] in regards to this transaction‚ and Smith refused to sign it. When Touche Ross came across the transaction during the audit‚ the audit partner requested verification from United
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Lawrence appointed as Androids’ partner in charge of auditing Enronaa’s accounts. His job was to check Enronaa’s accounts and to make sure that they fairly represent the state of the business. 1997 : US SEC found Androids guilty of issuing materially false and misstatement audit reports on Solid Waste financial statements for the period 1993 through 1996. Androids and Solid Waste agreed to pay USD 229 million to settle the class-action suit. The Solid Waste case followed Androids’ decision to
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Case: The USS Florida The atmosphere in a Trident nuclear submarine is generally calm and quiet. Even pipe joints are cushioned to prevent noise that might tip off a pursuer. The Trident ranks among the world’s most dangerous weaponsCswift‚ silent‚ armed with 24 long‑range missiles carrying 192 nuclear warheads. Trident crews are the cream of the Navy crop‚ and even the sailors who fix the plumbing exhibit a white‑collar decorum. The culture aboard ship is a low‑key‚ collegial one in which sailors
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Health Cruises‚ Inc.‚ packages cruises to Caribbean islands such as Martinique and the Bahamas. Like conventional cruises‚ the packages are designed to be fun. But the cruise is structured to help participants become healthier by breaking old habits‚ such as smoking or overeating. The Miami-based firm was conceived by Susan Isom‚ 30‚ a self-styled innovator and entrepreneur. Prior to this venture‚ she spent several years in North Carolina promoting a behavior-modification clinic. Isom determined
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THE NATION’S NEWSPAPER BS2003-01b Collegiate Case Study Adelphia founder‚ 2 sons‚ 2 others arrested in fraud By David Lieberman and Greg Farrell www.usatodaycollege.com Accounting fraud Part II: The results “Creative accounting” is not a new technique‚ but it can certainly be a costly one. Businesses feel the pressure to appear profitable in order to attract investors and resources‚ but deceptive or fraudulent accounting practices often lead to drastic consequences. Are these so-called
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