HALINA MOUNTAIN RESORT – A JULY 1977 SUMMARY OF THE CASE Victor Herrera‚ chairman of the board of Blue Heights Realty and Development Corporation‚ was anxious to launch his first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank which he applied for a P1.3 million loan
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ONLINE CASE GREEN MOUNTAIN CAMP: IT’S MORE THAN A SUMMER JOB Nick and Carol Randall had a dream for themselves and their two sons: to live at summer camp‚ re-creating their own memories of swimming in a lake‚ hiking the mountains‚ and laughing around the campfire every evening. So‚ when Green Mountain Camp in Vermont went up for sale‚ they scraped together their savings and bought the property and the business. Soon they learned why the camp was for sale: the cabins were run down‚ the kitchen
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divided into 50‚00‚00‚000 (fifty crore) units at par value of Tk. 100.00 (one hundred) each. 07 Face Value Tk. 100.00 (one hundred) per unit 08 Market Lot 100 (one hundred) units 09 Nature Special Purpose Open-end Growth Mutual Fund with unlimited size 10 Objective 11 Prospective Investors The main objective of the Fund is to help stabilize the capital market‚ provide liquidity in the market and declare attractive dividend to the unit holders. a) NRB b)
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* Marketing Management Chapters 14‚ 15 and 16 * Case: Mountain Man Brewing Company Questions: 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Product Mountain Man had high quality product. Those attributes included the smoothness‚ percentage of water content‚ and drinkability. The beer it produced was flavorful and bitter-tasting. Mountain Man had a well-known reputation as quality bee throughout
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BACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small café in Waitsfield‚ Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc‚ and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s website
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on snow‚ and have fur on their undersides to increase their grip on steep and unstable surfaces; it also helps to minimize heat loss. Snow leopards’ tails are long and flexible‚ helping them to maintain their balance‚ which is very important in the rocky terrain they inhabit. Their tails are also very thick due to storage of fats and are very thickly covered with fur which allows them to be used like a blanket to protect their faces when asleep.[14][16] The snow leopard has a short muzzle and domed
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Bringing the Brand to Light Competitive Advantage Mountain Man Brewery Company (MMBC) at the time the case was written is an 80-year old‚ regional‚ family-owned brewery that produced one product: Mountain Man Lager. It is distinctive because it has a core target market of males from the middle to lower income range‚ aged 45 or older. It only has one product‚ Mountain Man Lager‚ versus its competitors which have a variety of options. One of the key features of MMBC is its image‚ in which it is
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Elodie Campillo Stéphane Dumiot Brunswick Adrien Julien Gravaud Mountain Man Brewing Company: Bringing the brand to light Introduction: Mountain Man Beer’s Success: The United States is the largest beer consumer in the world with the East Central region having sales of 18.3%. Mountain Man Brewing Company is a family owned brewery located in West Virginia that has been strong presence as lager brand in this region since its establishment in 1925. Ever since‚ it has marketed towards
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marketing operations of the Mountain Man Beer Company‚ a family-owned business he stands to inherit in five years. Mountain Man brews just one beer‚ Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Due to changes in beer drinkers ’ taste preferences‚ the company is now experiencing declining sales for the first time in its history. In response‚ Chris wants to launch Mountain Man Light‚ a "light beer" formulation of Mountain Man Lager‚ in the hope of attracting
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HALINA MOUNTAIN RESORT ( A ) I. SYNOPSIS- Summary of the case In July 1977‚ victor Herrera‚ chairman of the board of blue heights Realty & Development Corporation was anxious to laugh his company’s first big project. A mineral hot spring resort at Bucal‚ Calamba‚ Laguna. The major piece of asset which the company owned was a 2.2 hectare land in Bucal‚ calamba Laguna. Herrera inherited 1.5 hectares of the land from his father in 1974. In may 1977‚ Victor Herrera Sr. wrote the ministry of tourism
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