“Cemex: Global Growth Through Superior Information Capabilities” 1. In an article on competitive advantage through better use of information‚ strategy guru Michael Porter and his co-author Victor Miller presented the following 2x2 matrix. The implication of the matrix is that you can improve your performance by increasing the intensity of information in your value chain (i.e.‚ business processes) and products/services. In which quadrant would you place Cemex? Why? 2. How has Cemex
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CEMEX is the largest cement manufacturer in Mexico and the third largest in the world. The current status of the company shows that it has expanded its business worldwide‚ in both northern and southern America‚ the Caribbean ‚ Europe ‚ Middle East and South East Asia . Despite the technological maturity and unique culture of the cement industry CEMEX and all the other competitors in the market have benefited from the process of globalization. According to the adding model template CEMEX
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recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular‚ on what kind of countries should it focus its future expansion? CEMEX expansion is a process where the company performs its due diligence and the aim of expanding into a country with a large population and high population growth. As the text stated CEMEX should continue to focus on developing Asian economies‚ Central America‚ the Caribbean and Sub-Saharan Africa. CEMEX should keep its eye on China
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1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? (Question for Analysis) The oligopolistic nature of the cement business dictates the limited notion of business strategy‚ however CEMEX‚ one of very few cement producers found that through globalization‚ a variety of benefits can be obtained and utilized to their own. Expanding to the global
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Running head: Cemex’s Foreign Direct Investment Cemex Foreign Direct Investment Jeff Panian Davenport University Abstract Cemex is one of the fastest growing cement manufacturers in the world. Starting out more than a decade ago Cemex‚ “has transformed itself from a primarily Mexican operation into the third-largest cement company in the world” (Hill‚ 2008). The success of Cemex has been attributed to its skills in customer service‚ marketing‚ information technology
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Corporate Social Responsibility: A closer look at the social performance of CEMEX The relationship between natural environment and industries has often been named ‘dysfunctional’. An increase in the levels of awareness of the society towards activities of companies‚ both positive and negative‚ has pushed corporations to address to their corporate social responsibilities. Industrial Pollution has been a concern for the society. The effects of companies’ actions on the environment are constantly
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What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? - Reduction of tariffs associated with exporting - Due to internationalization these companies have been able to spread their risk. Therefore‚ if one market is not performing they can rely on the other (diversification) - Talent across markets - Ability to identify new emerging markets and having
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INTRODUCTION Cemex‚ the Mexico’s global giant‚ has been famous worldwide for its high quality products and reliable services in cement industry. It is the third biggest company that operates in US‚ Europe‚ Africa‚ the Middle East and Asia. The company produces and distributes cement‚ ready-mix concrete‚ aggregates and related building materials in more than 50 countries and maintains trade relationships with more than 100 nations. Cemex was founded in Mexico in 1906 but its worldwide presence
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Carol Dixon International Marketing Management – BK535-BK50HY Prof/Dr. Min H. Lu June 1‚ 2014 CEMEX - SWOT Analysis Global integration for the cement industry only began in the 1970’s‚ although the industry scores high on most of the factors that should have pushed it to globalization much earlier. These factors include large investment intensity‚ technology intensity in production‚ pressures for cost reduction‚ universal needs‚ presence of multinational competitors‚ and access to localized
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Koljatic Written assignment: CEMEX CEMEX business model will be defined with WHO-WHAT-HOW. WHO: CEMEX concentrates on customers in developing countries and emerging markets. WHAT: They sell cement directly in the country or through imports. HOW: CEMEX follows a well structured and planned geographical diversification in emerging markets with control‚ low hierarchy and the experience of lesson learnt from other penetrations of a market. With their business model CEMEX pursues a low cost strategy
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