Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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Save our nature! It is hard to say what the meaning of nature is. ‘Nature’ refers to life in general – various types of living plants and animals‚ the weather and all the things around us. It seems that ‘nature’ is something completely known for people‚ because we know it from our observations‚ and also from the physics‚ biology and geography books. But the knowledge that these sciences give us is changeable. “Nature likes to hide” – it is so right‚ because nature has so many secrets and mysteries
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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Contents Introduction 3 Air India 4 Background 4 Merger of Air India an Indian Airlines 6 Founder 7 Organizational Structure 9 SWOT Analysis 11 Culture 12 Resistance to change 15 Suggestion to change 16 Conclusion 17 References 18 Introduction In today’s fast paced world the Aviation Industry has grown gradually over the recent years‚ resulting as one of the fastest flourishing industries in the world. This never ending trend has increased the constant demand for pilots
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1.0 Introduction This assignment examines and discusses Land‚ Air and Sea transportation modes‚ using Canadian examples such as the Trans-Canada Highway‚ VIA Rail Canada‚ Air Canada‚ Vancouver Airport and the Inside Passage to demonstrate the relevance and importance of the modes in regards to National‚ Regional and International networks and the supply and demand of these modes. Transportation refers to the act of moving goods or individuals from one place to another. It is a key factor in
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Table of Contents: 1) Executive Summary…………………………………………………………………………………………….2 2) Introduction & Rise of the aviation industry in India…………………………………………...3 3) INtorduction of Air India and its International Presence……………………………………….….4 4) Code share agreements of Air India ……………………………………………………………….……5 5) Air India’s Market Share………………………………………………………………………………………5 6) Financial Analysis with the ratios Profitability Ratio...........................................................................
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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International Tourism and Transport Assignment One: BX660020 Scotland By: Connor McIntosh To: Sharleen Howison Word count: 2‚459 Date: 23/03/2012 1.0 Introduction The purpose of this report is to examine and discuss land‚ air and sea transport modes with reference to examples of each type of transportation. The importance of these transport modes will be analysed with reference to regional‚ national and international networks including supply and
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