"The changing role of marketing in the corporation webster" Essays and Research Papers

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    Harnischfeger Corporation

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    Harnischfeger Corporation‚ a large New York Stock Exchange company‚ faced a financial crisis in 1982. New management was appointed to turn the company around and as part of its restructuring strategy‚ the new management team made a number of financial reporting policy changes and accounting estimates in fiscal year 1984. Listed below are all of the changes and analysis on whether they might be real earnings management activities. In addition‚ the effect of these changes on the company’s revenue‚

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    Earth Is Changing

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    Earth is changing Introduction We often think of the Earth as a stable and safe place to live. The landscape we see seems timeless and impossible to influence. At the same time‚ we know there are a lot of forces that affect our planet and change it. Some changes are quick‚ such as when earthquakes and volcanic eruptions break the ground or covering it with lava. Other changes may take millions of years‚ such as wind or the abrasive forces of water. The hunt for food‚ searching for land to cultivate

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    Changing the World

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    What appears in the headlines today spells doom and gloom due to the increase of horrific crimes in our country that happen every day. A sense of hopelessness descends upon us as we ask ourselves the reasons for the crimes committed. We complain how the police have not taken stronger measures to prevent such lawlessness or to assure the safety of the victims. Can we assume the police do not carry out their tasks correctly but instead laze around‚ play cards and eat doughnuts? Haven’t you once thought

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    Global Food Security- What can be done before next surge? Genius G.C. 05/03/2012 The Issue of Food Security: Food security is an important issue in agriculture since it is related to the survival of people which is its basic objective. The inability to even feed oneself is the indicator of absolute poverty. According to the World Food Conference 1996‚ food security means‚ “physical and economic access of all the people‚ every day‚ to sufficient‚ hygienic and nutritious food

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    at home to do all the mens work‚ as well as their own. During World War One‚ woman proved they were highly capable in many fields of labour. The role women took on‚ affected the lives of any past‚ present and future woman. Woman’s role World War One had a positive effect on the growth of women’s rights. Before World War One began‚ the traditional role for women was to be restricted as a housewife although there

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    Imax Corporation

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    IMAX Corporation IMAX Corporation IMAX Corporation is one of the most advanced companies in the world that manufactures‚ distributes and exhibits digital movie theater systems around the world. It specializes on developing high definition film cameras‚ large theater screens and high resolution projectors. The 3D image technologies along with surround sound system are designed to bring a new experience to the spectators‚ making them feel they are part of the show. The innovations and high quality

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    Sharp Corporation

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    SHARP® CORPORATION: BEYOND JAPAN INTERNATIONAL BUSINESS MANAGEMENT TABLE OF CONTENT PROBLEM STATEMENT ……………………..…… 3 ANALYSIS ………………............… 3 DISCUSSION OF ALTERNATIVES ………………………….. 4 RECOMMENDATION …………………………. 5 EXECUTIVE SUMMARY …………………………. 5 CITATIONS ………………………… 7 EXHIBITS ………………………… 8 PROBLEM STATEMENT Sharp Corporation needs a major overhaul of its business model. Sharp’s previous

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    Sony Corporation

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    Introduction Generally‚ Totsuko was started by 2 talented Engineer‚ Masaru Ibuka and Marketing Innovator‚ Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999‚ SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo. SONY’s vision is to create something new‚ to create more dreams and to make things fun. SONY’s mission is to create things for every kind of imagination and involve

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    Changing Channels: Indian perspective Abstract: There are changes happening in the distribution of goods and services in India. This paper looks at some important aspects of a channel‚ the evolution of thought pertaining to them and their application to the Indian context. Introduction Marketing started out as a purely distribution function and has evolved to encompass other activities that an organization undertakes (Wilkie & Moore‚ 2003). The role of distribution cannot be understated in the company;

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    Brunswick Corporation

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    Brunswick Corporation (NYSE:BC Brunswick Corporation (Brunswick) is a worldwide designer‚ manufacturer and marketer of recreation products‚ including marine engines‚ boats‚ fitness equipment and bowling and billiards equipment. Brunswick’s engine products include outboard‚ sterndrive and inboard engines; trolling motors; propellers; engine control systems‚ and marine parts and accessories. The Company’s boat offerings include fiberglass boats; sportfishing convertibles and motoryachts; offshore

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