Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed? ChotuKool falls in to the business of refrigeration‚ to understand the business better let us understand the overall refrigeration business But before that lets looks at the consumer durable market‚ the consumer durable market consists of products from watches to fans. With the help of the below mentioned
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Jitendra Kumar Chaurasiya PCOM no. : 166 IIM Lucknow KPCL Case Study Solution Problem at hand: This case is about KCPL which was started in 1945‚ by Mohan Kumar Gupta. It started business in the candy industry but subsequently moved to “Glucose biscuit” Industry with “MKG” brand. There were two national player “A-one and International biscuits” in the market. In year 1986-87 the company incurred losses. A-one with sales over 1200 tonnes/month wanted to increase its production capacity by
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following case study is a moral dilemma in which a doctor must chose a course of action with respect to patient’s case. In this case‚ the doctor must consider the morality‚ criminality‚ and ethical implications of killing‚ abortion‚ farmed organs‚ and allowing a patient suffer when there is a cure. Then and only then‚ can the doctor to determine what actions are morally permissible and allow to make an informed and proper decision as to what course of action he should take. The case study reveals
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Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps them in solving their business challenges. Their success lies in
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Company Overview Aircraft Solutions (AS)‚ located in Southern California helps customers through all phases of new product development from prototypes to final large-volume production and assembly. Aircraft Solutions is a leader is design and fabrication of component product and services for companies in the electronics‚ commercial‚ defense and aerospace industry. AS’s mission is to provide customer success through machined products and related services and to meet cost‚ quality and schedule requirements
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FIFE SOLUTIONS LTD SECTION A: STARTING UP Fife Solutions Ltd‚ a firm of IT consultants was set up by Pradeep Sharma and Justyna Brown 10 years ago. It had always been their dream whist at University to set up their own business but immediately after graduating‚ they went their separate ways and gained experience in the IT field. A generous development grant from the government allowed them to pursue their dream and Fife Solutions was born. This new company allowed Justyna and Pradeep to play
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The Solution In Synaptics Solutions’ recommendation‚ Filton College chose to purchase some sort of Meru Networks wi-fi system. Synaptic Solutions began the changeover by disconnecting the legacy equipment thought to be causing the networking problems. Shortly thereafter‚ they began deploying the Meru Networks networking kit. Within the primary period‚ twenty-one Meru AP201 Entry Points (APs) have been set up through the entire WISE campus and a Meru MC3050 controller had been combined with
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The ethical dilemma This case presents an ethical dilemma‚ a situation which arises when one must choose between mutually exclusive alternatives (Beauchamp& Walters‚ 2003). Decisions may have results that are desirable in some respects and undesirable in others. In Juana ’s case‚ her decision to refuse the blood transfusion had the desired outcome of allowing her to remain true to her religious beliefs. However‚ her choice also resulted in her death. If she had followed the recommendation of
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About the Lima Tire Plant Located in Lima‚ Ohio‚ the plant building encompassed over 1.5 million square feet and was situated on 128 acres of land. About 1‚120 people were employed at the Lima location: 970 were hourly employees and 150 were salaried employees. The hourly personnel at the plant were unionized by the United Steelworkers (USW)‚ which had merged with the United Rubber Workers in 1995. The Lima Plant had undergone a $100 million expansion and modernization effort in 2000‚ which enabled
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Throughout case two‚ there are many medications mentioned. Some of the medications do not directly pertain to the patient‚ BB‚ and are instead prescribed for his brother‚ SB. However‚ it is important to go through each and every drug in this case in order to better understand why certain drugs were prescribed and their impact on the clinical outcomes of both BB and his brother SB. Additionally‚ it is important to remember the patient’s age when evaluating these drugs as some may not be appropriate
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