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    Marico Ltd - a Case Study

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    MARICO LIMITED (Incorporated in the Republic of India with limited liability under the Companies Act‚ 1956) Marico Limited (the “Company”) is issuing 2‚900‚000 Equity Shares of face value Rs.10 each at a price of Rs. 522 per Equity Share‚ including a premium of Rs. 512 per Equity Share‚ aggregating Rs. 1‚513.8 million of proceeds to the Company. ISSUE IN RELIANCE UPON CHAPTER XIII-A OF THE SEBI GUIDELINES THIS OFFERING AND THE DISTRIBUTION OF THIS PLACEMENT DOCUMENT IS BEING DONE IN RELIANCE UPON

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    Clean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta‚ Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009‚ Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razor

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    Executive Summary Metal Mining Limited (MML) is an Australia mining company. It faces many types of risks such as‚ interest rate risk which affects both the syndicated bank loan and variable rate debt. Exchange rate risk affects the repayment of the variable rate debt. The price risk associated with production of gold and copper. MML can mitigate and reduce these risks by entering into the future contracts and options. Future contract or option is suggested for MML who wants to hedge 50% of the production

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    Opco Ltd.‚ is a Canadian Controlled Private Corporation which manufactures soap and bath products. The company’s Statement of Income for the year ended December 31‚ 2015 is as follows: Opco Ltd. Statement of Income For the Year Ended December 31‚ 2015 Sales Revenues $2‚400‚000 Cost of Goods Sold 960‚000 Gross Profit

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    Clean Edge Razor Case Study

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    Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios

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    Suggested Solution to Dorchester Ltd. Summary of Key Information The current exchange rate in European terms is So(£/$) = 1/1.50 = .6667. The initial cost of the project in British pounds is SoCo = £0.6667($7‚000‚000) = £4‚666‚900. The U.K. inflation rate is estimated at 4.5% per annum‚ or the mid-point of the 4%-5% range. The U.S. inflation rate is forecast at 3% per annum. Under the simplifying assumption that PPP holds [pic] = .6667(1.045)t/(1.03)t. The before-tax nominal contribution

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    Case Study of Bata Ltd

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    of selection‚ quality‚ and service to customers around the globe. ------------------------ Bata Ltd. Address: 59 Wynford Drive North York‚ Ontario M3C 1K3 Canada Telephone: (416) 446-2011 Fax: (416) 446-2175 http://www.bata.com Statistics: Private Company Incorporated: 1931 Employees: 50‚000 Sales: $2 billion (2002 est.) NAIC: 316210 Footwear Manufacturing Company Perspectives: Shoemaking is one of the world’s oldest crafts--shoes have been works of art and the stuff

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    Group Discussion - McGregor’s Ltd. Department Store Step 1: Situational Analysis I. McGregor’s department from its inception has laid a great emphasis on personal service of its clients. James McGregor‚ the current president doesn’t want to destroy its old-world charm‚ which differentiates it from the other departmental stores. But at the same time he is worried that with an old-fashioned image‚ he will not be able to attract young customers and eventually would lead to over reliance on

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    Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor

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    Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their

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