UGB 213: Marketing Communications | Curry Village | Marketing Communications Plan | Bruce Wayne [Pick the date] | Acknowledgements Situational Analysis Market Size In 2011 the UK restaurant market sold a estimate £18.81bn worth of food with a further £7.37bn worth of drink sales bringing the total of the market value to £26.18bn. The value of the market has increased from 2007 year-on-year. The sector’s share of total sales has increased by 1.2 percentage points from 70.7% in
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Clean Water Crisis/Scarcity For decades‚ providing clean water to the masses has been a goal. Even with the “Millennium Declaration”‚ a goal proposed by the United Nations to provide clean water sources to everyone in the world by 2020‚ many people will go without clean water supplies. Can you imagine living in a region where there are struggles to get a glass of clean water. It seems so distant to us living in modern industrialized America‚ yet this concept is completely taken for granted
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Keep Our Water Clean: Clean Water Act The Clean Water Act has made advances to our society that have helped our environment to flourish with life. The objective of the Act when it was enacted in 1972 was to restore and maintain the chemical‚ physical‚ and biological integrity of the Nation’s water. This objective was accompanied by other statutory goals to eliminate the discharge of pollutants into waters used by boats by 1985 and to attain waters deemed "fishable or swimmable" by 1983. So far
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There are currently 800‚000 people withdementia in the UK. There are over 17‚000 younger people with dementia in the UK. There are over 25‚000 people with dementia from black and minority ethnic groupsin the UK. There will be over a million people with dementia by 2021. Two thirds of people with dementia are women. The proportion of people with dementia doubles for every 5 year age group. One third of people over 95 have dementia. 60‚000 deaths a year are directly attributable to dementia
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Executive Summary Metal Mining Limited (MML) is an Australia mining company. It faces many types of risks such as‚ interest rate risk which affects both the syndicated bank loan and variable rate debt. Exchange rate risk affects the repayment of the variable rate debt. The price risk associated with production of gold and copper. MML can mitigate and reduce these risks by entering into the future contracts and options. Future contract or option is suggested for MML who wants to hedge 50% of the production
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Background Facts Paul Simard has accepted the position as the plant manager of Jonquiere plant in Ancol Ltd. In order to strengthen relations between management and employees‚ Paul decided to remove all time clocks from the plant. Instead‚ the plant would assume that employees had put in their full shift. Two months later‚ however‚ the absenteeism started to appear. Problems All of problems resulted from the removal of the time clocks were that the increased absenteeism levels were beginning to
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3. IMASCO Ltd. A Canadian company founded 1970 intended to diversify the operations of the former Imperial Tobacco Company. 1908: Imperial tobacco was created by a formal merger of the American Tobacco Company of Canada and Empire Tobacco company. 1920s-1960s: Acquired other tobacco companies. 1964: Start to diversify due to the smoking and health issue was really heating up. Acquire Canada Foils Ltd‚ Welland winery Ltd. 1970: Change it’s name to IMASCO (IMperial and ASsociated COmpany ) 1970s-1990s:
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The Right to Access Clean Water Only 2% of earth’s water is available for human consumption because 98% of the earth’s water is frozen in ice caps‚ flowing in the ocean‚ and even in animal bodies‚ etc. More than a billion people have no decent water supply‚ adding to that about 2.4 billion people do not have proper sanitation; therefore more than 60% of global illness is linked to the lack of healthy water. Water is a natural source of nature and access to clean water should not be used as a traded
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launch a new razor into the market currently referred to as “Clean Edge.” The project team recommends that the company should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry
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Roy December 9‚ 2014 BUS 360 Clean Edge Analysis The decision at hand is should Paramount position its new innovative Clean Edge razor in the mainstream market or possibly position the razor as a niche product? In addition‚ the company also must decide on the brand name and marketing budget for the product launch. Paramount product manager‚ Jackson Randall is faced with some very difficult decisions that involve many differing opinions from company executives. All Paramount executives
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