The Impact of Web 3.0 on Marketing Lai Ee Na Lim Li Fen Adelyn Mohammad Mahdhir Bin Mustaffa Kavitha Ramu Siew Hui Fen Nanyang Technological University A6301 Communication‚ Technology & Society November 8‚ 2011 What is Web 3.0? The future of the Internet is in Web 3.0‚ known as the Semantic Web. Feigenbaum‚ Herman‚ Hongsermeier‚ Neumann and Stephens (2007) summarised the concept as “a highly interconnected network of data that could be easily accessed and understood by
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Atmospheric Cues in Retail Stores: Their Effect on the Consumer’s Hedonic Retail Experience Introduction Retailers are finding it more and more difficult to differentiate themselves from their competition‚ specifically based on the four Ps of marketing; product‚ place‚ price and promotion. They have been forced to inquire about diverse and distinctive atmospheric cues‚ in order to attract and maintain customers and their loyalty. According to (Morrison‚ 2001)‚ elements such as colour
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Brochure More information from http://www.researchandmarkets.com/reports/2094588/ Stationery and Cards in Asia-Pacific Description: Introduction Stationery and Cards in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12‚ and forecast to 2017). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource
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Chapter 1 Introduction to Data Mining by Tan‚ Steinbach‚ Kumar © Tan‚Steinbach‚ Kumar Introduction to Data Mining 4/18/2004 1 Why Mine Data? Commercial Viewpoint O Lots of data is being collected and warehoused – Web data‚ e-commerce – purchases at department/ grocery stores – Bank/Credit Card transactions O Computers have become cheaper and more powerful O Competitive Pressure is Strong – Provide better‚ customized services for an edge (e.g. in Customer Relationship Management) © Tan
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Advantages and disadvantages of a Web Presence The World Wide Web is a World Wide Market. It is a new way of selling. More and more customers expect to find your product news and specifications on the web. But even on the Net‚ you have to advertise your product. Using Internet as a media to advertise your product is different from traditional media. Through Internet companies can be present all over the world. Using the web as an advertising tool is the cheapest way to be discovered at every time
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1.The theory of motivation to stimulate sales performance assumes money is a primary motivator. This form of motivation is based on content theories of motivation. With increased sales commissions‚ money can satisfy psychological needs‚ social needs‚ and self-esteem. Also‚ the expectancy and equity process theories of motivation can be applied to this situation. According to Expectancy theory‚ the employee is attracted to the reward being offered and believes he or she can put forth the effort necessary
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Web-Based Software For Human Services Web Based Programs Human Services have many functions within the agencies. The agency wants to focus on the clients and operations. The operations of an agency can affect the effectiveness or failure of the program. The operations can be affected by human resources because the human resources cover who does the agency hires to what licensing needed for the employees. The human resource may also manage the marketing done by the agency such as who is the
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The Future of the Web and Small Business “The smartphone revolution is under-hyped; more people have access to phones than access to running water. We ’ve never had anything like this before since the beginning of the planet.” (Marc Andreessen) The future for small businesses and the web is user friendly mobile websites. Today our world is built around accessibility with most of the population are carrying iPhones‚ iPads‚ or Smartphones for quick and easy navigation. Small businesses need to utilize
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high-end department store chain such as Nordstrom? What are the key customer needs that Nordstrom aims to fill? The Nordstrom web site states the following. Over the years‚ the Nordstrom family of employees built a thriving business on the principles of quality‚ value‚ selection‚ and service. Today‚ Nordstrom is one of the nation’s leading fashion retailers‚ offering a wide variety of high-quality apparel‚ shoes‚ and accessories for men‚ women‚ and children at stores across the country. We
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