that year the company acquired its first plant site in Oakland‚ paying $3‚000 (The Clorox Co. Website) for it. In 1914‚ the name Clorox was suggested by an engineer for an equipment supplier‚ Abel M. Hamblet. The name was derived from "chlorine" and "sodium hydroxide‚" the two active ingredients in the bleach. Hamblet also drew a rough sketch of a diamond with Clorox written in the center and the
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The Clorox Company (CLX) Is Set to Make a Single-digit Dividend Increase The Clorox Company (NYSE:CLX) is a dividend aristocrat and was always considered as a safe play for the retirement portfolio. CLX has increased dividend each year since 1977. Last year‚ the company increased quarterly dividend by more than 3%‚ while it appears in a strong position to make a larger dividend growth this year. Its dividend yield is currently standing around 2.37%‚ compared to the industry average of 2%. Its cash
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triggers that will remind everyone of the company when they see those products. Small steps on social media can cause a chain reaction with the ability to “share”‚ “retweet” and “repost” specific posts. The younger generations would begin to think of The Clorox Company when they look at quality products. Plan of Action In the span of five months‚ the goal is to get across all social media outlets. The first social media outlet would be YouTube‚ where the company will be able to create short commercials
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sustainable but not too profitable products. The growth rate of green products has slowed down lately however potential for such products stays strong. To expand and survive in the marketplace the company needs to reinvent and look at building a long-term competitive position by focusing on consumer megatrends of health‚ wellness and environmental sustainability‚ which is also the aim of its centennial strategy. The main issue is whether Clorox should continue to leverage growth around it sustainable products
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Brochure More information from http://www.researchandmarkets.com/reports/658007/ Clorox Green Works Case Study: Launching Green Products to Encourage Growth in Stagnant Markets Description: This report on Green Works forms part of a series of case studies‚ which explore business practices across a variety of disciplines and business sectors. It looks at how Clorox has successfully entered the natural cleaning product category‚ enhancing its performance in the stagnant household products market
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Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4‚ 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S.Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions‚ Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. Specifically‚ there has been a strong focus since 2006 on product sustainability and green initiatives
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interested party. Deletion requests should be forwarded to: Digital Collections‚ UWE Library Services‚ e-mail Digital.Collections@uwe.ac.uk. UNIVERSITY OF THE WEST OF ENGLAND BRISTOL BUSINESS SCHOOL FINANCIAL ANALYSIS REPORT THE CLOROX COMPANY THE PROCTER & GAMBLE COMPANY RECKITT BENCKISER GROUP PLC HENKEL AG & CO. KGAA By CHUYEN THI HONG HUYNH ID: 08025397 MSc Finance Supervised by Dr. JING CHEN JANUARY‚ 2010 i ACKNOWLEGEMENT I would like to express my sincere thanks to Dr. Jing Chen for her
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Nike Goes Green. Very Quietly By Reena Jana Its eco-friendly products save the company money‚ but the brand’s buyers want looks‚ not sustainability. Nike‚ Inc. is the world’s leading supplier of a major manufacturer of sportswear and equipment. It is very famous on the Air Jordan‚ Nike+‚ Nike Pro‚ Nike Golf and Nike skateboarding. Nike goes green Most of the companies are trying to make it supply chain and products greener‚ which bring observable environmental benefit and financial gain
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Summary This market study was based on the well-established Clorox Company which had originally started in 1913. In 2006‚ after the placement of the new CEO‚ the company had developed a strategic plan to position them for their 100th anniversary in 2013. The plan was titled “The Centennial Strategy” which focused on long-term accelerated growth and developed metrics to measure the success of the plan. The plan focused on accelerated sales growth which would come from extending existing brands
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1. What attitude change strategies is Clorox using to persuade consumers to buy its Green Works products? Clorox is definitely using the change ideal strategy. They are trying to move their brand into a new market of being environmentally friendly. They still have their original line but they are introducing a new‚ more eco friendly option for the consumer that is concerned about the environment and the effect these harsh cleaners have on it and their families. The cleaning industry‚ as most other
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