"The coca cola company struggles with ethical crises" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 43 of 50 - About 500 Essays
  • Powerful Essays

    THE DESIGN The Coca-Cola contour bottle is one of the brand’s key icons and is the symbol of the brand’s authenticity. It was developed in 1916 to create a distinct identity for the brand in consumers’ minds and to protect the brand from being imitated by competitors. Today it represents the very essence of the brand’s identity in the marketplace and remains instrumental in differentiating the brand from all other competing products. The familiar shape of the Coca-Cola bottle and the flowing script

    Premium Bottle Coca-Cola Packaging

    • 1501 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    CoCa-Cola MagiCan essay

    • 563 Words
    • 2 Pages

    Coca-Cola Magi Cans Case Essay My understanding of the magi can promotion was that it was a new and innovative way of promotion by Coca Cola which should have brought in more fans but instead created a negative perception towards its product and attracted bad publicity towards its campaign. It was bold on Coca Cola’s part to go ahead with such a costly advert but what it failed to do was make the necessary corrections to its campaign during its test marketing phase where the company decided

    Premium Coca-Cola Marketing Advertising

    • 563 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Organizing Resources at Coca Cola Introduction Coca Cola is one of the leading beverage companies of the industry. It runs its business campaigns all across the world. It deals with different types of products such as soft drinks‚ bottled water‚ tea‚ sport juices‚ etc. Coca-Cola has a franchising model for the production and distribution purposes. Only the syrup concentrate are manufactured by the company which is sold to the bottlers who are its franchisers (Coca-Cola Bottling‚ 2008). It is

    Premium Management Coca-Cola Human resource management

    • 1218 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Swot Analysis Coca-Cola

    • 1166 Words
    • 5 Pages

    Charlotte SALLES SWOT ANALYSIS for Coca-Cola. 1.0 Introduction. SWOT analysis is a special technique which was invented by Albert Humphrey as a premeditated preparation device that is used to appraise the Strengths‚ Weaknesses‚ Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project‚ it involves giving out the purpose of the company ’s project and recognising the inside and peripheral factors that will affect the achievement of

    Premium Coca-Cola Soft drink Caffeine

    • 1166 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Coca-Cola Enterprises is the largest manufacturer‚ distributor and marketer of non-alcoholic beverages and syrups in the world. As with many large corporations in today’s world‚ the company has made great strides in becoming more energy-efficient and environmentally conscious. The company’s new sustainability campaign “Deliver for Today‚ Inspire for Tomorrow” focuses on corporate and environmental sustainability with the goal of leading the industry in two major areas: energy and climate change and

    Premium Carbon dioxide Sustainability Coca-Cola

    • 926 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Coca Cola Case Study

    • 3368 Words
    • 14 Pages

    introducing an unpopular line of goods or developing a service that no one really wants Example • Coca-Cola ’s introduction of New Coke in the 1980s demonstrates what happens when decisions aren ’t supported by solid research. Coke revised the formula of its traditional brand of soft drink and lost millions in sales. By performing a study and determining what people thought of the new formula‚ the company could have avoided public-relations headaches. Some basic guidelines can be followed before conducting

    Premium Coca-Cola

    • 3368 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    given to more recognizable marketing activities. Here‚ we will talk about how Coca Cola manage to set the price for their products using different strategies. 1. New-Product Pricing Strategies Setting prices for the first time is one of the most difficulties companies have to face at the introductory stage of the product.There are 2 broad strategies: market-skimming pricing and market-penetration pricing. For Coca Cola‚ they use the latter strategies – market-penetration pricing. The strategy

    Premium Marketing Pricing

    • 1031 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Coca Cola Case Study

    • 1255 Words
    • 6 Pages

    study that Coca Cola have generated over the coure of their 125 year history. Please identify at least five examples and categories them according to the type of marketing opportunities (eg. New product development) Coca-Cola contour bottle‚ an iconic package design recognized worldwide and one of the few packages granted trademark status by the U.S. Patent Office. The bottle had a modest beginning in 1894 when a store owner began bottling the popular new fountain soda called Coca-Cola in a cork

    Premium Coca-Cola Marketing

    • 1255 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Financial Analysis for the Coca-Cola Company and PepsiCo years 2004 and 2005. Financial Analysis is very important to present how well a company is being managed. Keeping track of financial statements‚ taxes‚ audits‚ and various other areas of financials show how well a company is doing‚ or better yet has done in these years‚ and the probability of improvement in the future. Having data on how a company will do in the future is important so that management‚ investors‚ and creditors can see if

    Premium Balance sheet Coca-Cola Asset

    • 2232 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    References: Standard and Poor’s Survey (2002): Beverage Industry Research http://www2.standardandpoors.com/servlet/Satellite?pagename=sp%2FPage%2FSiteSearchResultsPg&l=EN&r=1&b=10&search=site&vqt=coca-cola#Funds

    Premium Marketing Coca-Cola

    • 2978 Words
    • 12 Pages
    Best Essays
Page 1 40 41 42 43 44 45 46 47 50