The Coca-Cola Company Name Institution The Coca-Cola Company The Coca-Cola Company deals with the manufacture of beverages that are non-alcoholic. The Coca-Cola Company has over four hundred brands in many countries of the world. The Company is responsible for manufacturing‚ distribution and marketing of the beverage product. It uses a franchised system of distribution where the concentrated syrup is sold to bottlers that are in most countries (Coca Cola Company & Quality Information Publishers
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Maaza‚ Limca‚ Goldspot & Citra. These brands joined Coke’s portfolio of international brands i.e. Coca-Cola‚ Sprite‚ Fanta‚ Schweppes as Coca-Cola India took control of the top soft drink brands in India from the very beginning. From 1993 to 2003‚ company invested US $ 1 billion in India. The beginning of Cola War For the Cricket World Cup 1996‚ Pepsi was not the official sponsor of the tournament‚ Coke was. But Pepsi had a whole pool of best players roped in as brand ambassadors from the sub
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Company overview The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today‚ the company is the world ’s leading manufacturer in the beverage industry‚ and focuses mainly on non-alcoholic beverage market. The company is operating globally in more than 200 countries with its head office located in Atlanta‚ USA‚ with the help of directly controlled subsidiaries‚ partnerships and franchising‚ thus making it a truly global company . It produces more than 300 beverage brands
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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| |INTRODUCTION | Introduction The coca-cola company is the world largest beverage company. In Bangladesh the coca-cola company is a non-alcoholic beverages manufacturer‚ distributor & marketer. Abdul Monem Group has a beverage unit to run the business of Coca-Cola in Comilla. Origin of the Report This report has been prepared as
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by offering innovative and quality products in the markets. The company has developed its expertise over four decades and strengthened its foothold in the industry by meeting consumers’ expectation continuously. Cocola Food Products Ltd. has pioneered many products in the country which were new in the industry such as Noodles‚ Biscuits‚ Candy‚ Wafer‚ etc. and thus contributed in improving the food habit of the consumers. The company is currently inviting application for the following position to
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The main ethical issue Starbucks is faced with‚ is their strategy of expanding their company. Known as clustering‚ Starbucks attempts to open as many locations around the globe as possible‚ often leading to many locations on one street. This method has many ethical issues‚ the main one concerning smaller coffee shops. Locally owned coffee shops tend to go out of business and bankrupt because of the many Starbucks locations in the vicinity. Starbucks main policy is customer service. With prospective
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Product: As our selective Company or product or brand‚ we have chosen Coca-Cola brand for our presentation and report paper work which is the most popular global soft drinks brand. There are many brands in beverages world such as Coca cola‚ Pepsi‚ Nescafe‚ Mountain Dew etc. A liquid to consume‚ excluding water‚ specially prepared for human consumption like coffee‚ juice are known as beverage or soft drinks. COCA-COLA: Coca-Cola is a carbonated soft drink sold in stores‚ restaurants
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neither information nor reasons to both customers and Media for what was happening. This meant that Coca-Cola’s image was being damaged due to a loss of credibility. In this sense‚ although we may argue that the guilt was mainly from the bottler company (40% owned by Coca-Cola)‚ consumers also questioned the control Coca-Cola had over its suppliers. Moreover‚ a lack of Crisis Management Plan was being a testimonial of Coca-Cola’s poor governance. All this meant a critical dissatisfaction from customers
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1. Provide a brief background of the company and the industry. Outline the reasons that drove the company to start expanding across national border. Soft drink is a part of carbonated beverage industry and typically contains water or carbonated water with adding sweetener‚ colorings‚ preservatives‚ a flavoring agent and other ingredients. Soft drinks can be like soda‚ coke‚ soda pop‚ fizzy drink‚ tonic‚ mineral‚ sparkling water‚ carbonated drink‚ and seltzer. Most of the soft drinks are non-alcoholic
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