BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the project report under my supervision from 4th of jan. to 10th april2010. Date: Signature of the student Place: Pune
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COCACOLA STRENGTHS Brand Image Brand image is very high throughout the world. It’s so famous that almost everyone knows about it. It develops so strong image that also has a great effect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well-known brand name “Coca-Cola”. Coke is well supported by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong
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WELCOME TO OUR PRESENTATION Topic: Performance measurement and appraisal of Coca-Cola Company Group Members Md. Likhon 080102005 Farhan Uddin Ahmed 080102023 Md. Atiqul Islam 080102025 Muhammad Sazzad Hussain Chowdhury 080102027 Shabnam Jahan 070102004 2 Muhammad Sazzad Hussain Chowdhury 080102027 3 Performance Measurement Performance measurement is the process whereby an organization establishes the parameters within which programs‚ investments‚ and acquisitions are reaching the
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logistics Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted to the correct concentration by adding the
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1. An ‘eye-ball’ assessment of the changes in Coke’s financial statements between 1996 and 2010—e.g.‚ overall growth in assets‚ revenues‚ equity‚ debt‚ etc. An eyeball assessment of the changes in Coke’s financial statements between 1996 and 2010 show that mainly all accounts are up. The total assets are up from 1996 to 2010 with an increase from $16‚161 to $72‚921. Also current assets increased 3.6% from 1996 to 2010 with total non-current assets increasing 5%. Revenue nearly doubled from 1996
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Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable‚ quality growth
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Bangladesh and Rajshahi Divisions. AML is responsible for distributing to the rest of the country-Chittagong‚ Khulna‚ Barishal and Syllhet. However‚ Coca-Cola mainly concentrate their distribution in the urban areas of Bangladesh. The main Coca-Cola Company is only responsible for ensuring the supply of the “concentration” of Coca-Cola to these 2 bottlers of Bangladesh from Egypt. And it is the responsibility of these 2 bottlers to collect the rest of the ingresdiants from Coca-Cola’s “Approved Vendor
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first introduced to the public‚ which attracted the attention of most people who enjoy the colorful and unique beverage. Today‚ the name Coca-Cola soft drinks is regarded as a symbol of America‚ not just in America but almost 200 countries around the world. The company strives to "fresh" market; enrich the workplace‚ environment protection and strengthening public communication. Coca-Cola operates in five areas: North America‚ Latin America‚ Europe‚ Eurasia& Middle East‚ Asia‚ and Africa. |
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Table of Contents 1. Company Profile 04 2. Brands 05 3. Brand Profile 06 4. Coca-Cola In Bangladesh 06 5. SWOT Analysis 07 6. Strengths 09 7. Weakness & Opportunities 10 8. Threats 11 The Coca-Cola Company was first created in the United States. Their first bottling plant was first created in Canada‚ Panama and Cuba‚ soon followed by many more. More than 70 percent of their income comes from
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existence for 126 yrs. to benefit and refresh everyone it touches. 2. ANALYSIS OF COMPANY SITUATION The analysis of this company’s situation is to thrive as a business over the next ten (10) years while understanding the trend that shape our business in the future. These are the declarations that guide our company. In the year 2011 we built strong momentum towards our 2020 goal of doubling our business over the course of this decade. 2.1 Coca
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