Dijk‚ T. (2001). Multidisciplinary CDA: A plea for diversity. In R. Wodak‚ & M. Meyer (Eds.)‚ Methods of critical discourse analysis. (pp. 95-121). London: SAGE Publications Ltd. Reviewed by Ola El-Wassify Helwan University Cairo‚ Egypt Ola.el-wassify@hotmail.com Van Dijk‚ in this article‚ aims at creating principles and workable instructions for doing critical discourse analysis (CDA). He is focusing on the socio-cognitive interface of discourse analysis. Also he is stating that CDA is flexible
Premium Discourse Linguistics Discourse analysis
Caterpillar’s restructuring? Critically examine the extent the new strategy transformed market‚ productive and financial performance. The aim of this paper is to assess the extent to which market maturity influenced the restructuring phase that Caterpillar underwent after it was nearly put out of business in the 1980s. It will be argued that surely market maturity played a central role in the company’s restructuring‚ as the increase of competition and the need for product innovation brought up the
Premium Product life cycle management New product development Product management
SYNOPSIS With the help of two different CEO’s‚ Caterpillar transformed itself. For three consecutive years‚ 1982‚ 1983‚ and 1984‚ the Caterpillar Company lost $1 million a day. Caterpillar’s major competitor was a Japanese company call Komatsu. Due to tough global challenges‚ the collapse of its international markets and an overvalued dollar‚ Caterpillar had to reinvent itself or stop business. With the help of two different CEO’s‚ Caterpillar transformed itself. CEO George Schaefer introduced
Premium Harvard Business School
Ernst (1993)‚ Collaborating to Compete: Using Strategic Alliances and Acquisitions in the Global Marketplace. New York: Wiley. Cavusgil‚ S. Tamer (1990)‚ "The Importance of Distributor Training at Caterpillar‚" Industrial Marketing Management‚ 19 (1)‚ 1-9. Chakravarthy‚ Balaji S. and Howard V. Perlmutter (1985)‚ "Strategic Planning for a Global Business‚" Columbia Journal of World Business‚ 20 (2)‚ 3-10. DeTienne‚ Kristen and Lee Lewis (2005)‚ "The Pragmatic and Ethical Barriers to Corporate Social Responsibility
Premium Harvard Business School Strategic management Case study
CATERPILLAR GEORGE SCHAEFER TAKES CHARGE & WORKING TO ESTABLISH “ONE VOICE” Zeynep Şagar Hande Arslantürk The Agenda of the Day Background of CAT The Strategic Business Conference The Initiatives Working to Establish “One Voice” Moving Beyond Identity to Define Caterpillar’s Voice Strategic Tools 2 Background 1920s – 1930s 1930s – 1940s 1930-1939 - Belgium Caterpillar tractors help construct the King Albert Canal. 1932 - Louisiana Five Caterpillar Diesel Sixty Tractors work on the Mississippi
Premium Strategic management
A case study of Caterpillar and it’s response to bad business decisions Management of all companies are faced with a rapidly changing business environment and unexpected events. Companies that have been dominant in their industries can see their fortunes turn for reasons of their own making or reasons totally out of their control. If a company fails due to reasons out of their control history may judge them as victims. If a company fails due to their own bad decision history
Premium Decision making Strategic management Corporation
Worldwide demand for the EME industry had doubled between 1973 and 1980 where 70% of the dollar sales of the industry were from the construction equipments in 1981. In order to be successful and dominant in this industry it was necessary for the EME suppliers to understand the nature of the construction industry and how they needed to meet the criteria to fulfill customer needs. Key success factors in the EME industry were crucial for the suppliers to gain competitive advantage in the construction
Premium Management Quality control Construction
was the quality of her vocal work with them that attracted the attention of the major record labels‚ including Arista with whom she signed in 1983 and where she stayed for the rest of her career. Her debut album‚ ’Whitney Houston’‚ was released in 1985 and became the biggest-selling album by a debut artist. Several hit singles‚ including ’Saving All My Love For You’‚ ’How Will I Know’‚ ’You Give Good Love’‚ and ’The Greatest Love of All’‚ were released from the album‚ setting her up for a Beatles-beating
Premium Whitney Houston
decision making. The mission statement is a crucial element in the strategic management of a business organization. It serves as a building block for the development of more specific functional strategies. The purpose of the paper is to examine how Caterpillar translates its mission statement into performance objectives and makes its strategies and operations remain consistent with the mission statement. BackgroundCaterpillar Inc. is the world ’s leading manufacturer of construction and mining equipment
Premium Statements Strategic management Business terms
The Caterpillar has never seen something like Alice before; shes the only one like her around in Wonderland. She finds herself explaining to the Caterpillar about who she is‚ “I—I hardly know‚ sir‚ just at present – at least I know who I was when I got up this morning‚ but I think I must have been changed several times since then.”(Carroll 38). Alice responded uncertainly to the Caterpillar that she truly did not know exactly who she is. Alice is
Premium Alice's Adventures in Wonderland Lewis Carroll English-language films