this is the process that account for an individuals intensity‚ direction and persistence of effort toward attaining a goal (S. P. Robbins‚ Organizational Behaviour 9ed‚ p.155). However‚ I will describe motivation as any factor which will cause an increase in my normal input into doing something‚ and with the knowledge and hope that a reward will be gained afterwards. Below are a description of what a process and a content theory of motivation are‚ their features and how each applies to the workplace
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have the ability to transcend work groups‚ culture‚ situations and subject.. Being able to relate to different direct reports is key to opening a two way channel of communication with a group. One of the first layers in successful communication is establishing an environment and culture that encourages it. Allowing open communication amongst each other fosters a cohesive and united environment. A good way a manager can reinforce that notion‚ would be to serve as the example. Walk around and meet
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where‚ they are built on the key communication points that motivate sales. Radio is entirely a medium of sound‚ which evokes smells‚ sensations and visual images which brings the listeners imaginations into play. Radio advertising is one of the tools of advertising which is effectively used
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The second chapter “The Evolving Mass Communication Process “outlines the mass media history and deals with the present trends within the industry. The chapter discusses the concentration of conglomeration‚ ownership‚ audience fragmentation‚ globalization‚ convergence and hyper commercialization. Baran notes that the contemporary system of mass media has been in existence since the year 1830. This system has to a certain extent repeated major change with the start of the improved technologies
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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you happen to catch the season finale of "Friends" on May 6th? "The exhaustively hyped series finale of "Friends" drew 52.25 million viewers for its extended 66 minute running time." A 30-second commercial spot garnered a cool $2 million‚ costing advertising heavyweights such as Allstate‚ Anheuser-Busch‚ Chevrolet‚ General Electric‚ Hewlett-Packard‚ as well as Walt Disney and Universal Studios a mere four cents a head. For the purpose of this assignment I will characterize mass media ’s and telemarketing
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4P’s - PROMOTIONS ! The most widely used methods of promotions are advertising and personal selling. Advertising utilizes the media: newspaper‚ magazines‚ radio‚ television‚ billboard‚ mail‚ and yellow pages. Personal selling is done on a person-to-person basis with a customer. Advertising has a several objectives. Among other things‚ the more important ones are to increase sales‚ to introduce a new product‚ or to sustain an establishment business. There is no magic formula for successful advertising
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of knowing the demographics and psychographic of the target market 8 5. Perception problem of the customers of Dominos 9 6. Marketing and Communication objectives 10 5.1 Communication objectives 10 5.2 Marketing objectives 11 7. Campaign idea 12 8. Marketing communications strategy and tools 13 9. Advertising 13 10. Sales Promotion 15 11. Direct Marketing 16 12. Internet based marketing 17 13. Campaign Measurements 19 14. Conclusion 20 1. References 21 1
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of Motivation Theories Content Theories of Motivation WHAT motivates us Process Theories WHY and HOW motivation occurs Reinforcement Theories HOW outcomes influence behaviors 5. Type Characteristic s Theories Example Content Concerned With identifying specific factors that motivates people *Need Hierarchy *Existence relatedness growth •Motivation – Hygiene • Learned needs Satisfying people’s needs for pay‚ Promotion and recognition 6. Content Perspectives on Motivation • Content Perspectives
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