Contents Main characteristics of marketing oriented organisation 1 Types of organizations: 1 Product Oriented organizations: 1 Characteristics of marketing oriented organisation: 1 Explain the various elements of the marketing concept with reference to the Ikea’s marketing activities. 2 5 Cs of Marketing 2 4Ps of marketing are: 2 Identify and critically assess the benefits and costs of marketing approach for Ikea. 3 Task 1.2 3 A) Identify and explain macro and micro environmental factors
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Describe the importance of scenario planning how it works and limitations. From Schoemaker: Scenarios are stories about the way the world might turn out tomorrow‚ stories that can help us recognize and adapt to changing aspects of our present environment. Scenario planning is a disciplined method for imagining possible futures that companies have applied to a great range of issues. It goes further than other plans‚ such as contingency planning and sensitivity analysis. These plans always focus
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A question frequently asked today is whether planning has any relevance in a world of economic liberalization and the market economy. The short answer is that it does‚ but not the kind of planning we practised in the past which derived its rationale from the belief that centralized control on resource allocation‚ with extensive intervention in private sector decision making‚ was necessary to achieve rapid growth. Amartya Sen’s article‚ which is reprinted in this volume but which first appeared
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ARCHIVE- THE PLANNING PROGRESS: PEOPLE’S CAMPAIGN FOR DECENTRALISED PLANNING With the decentralisation of powers to Local self-government Institutions‚ Local administration department has an important role to play in the formulation of policy and implementation of developmental works at the grass roots level. Director of Panchayat and Director of Municipal Administration form the two field departments. Consequent to the 74th Amendment to the Constitution of India‚ the Local self-government
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advantages of planning •Planning helps us to have a better idea about the course of action that we propose to take. •Planning better defines the course of action that we propose to undertake. •Planning gives a rough estimate of the time required for a project. •Planning gives us a fairly good idea about the expenses involved in the project. In fact a budget is also a plan‚ a financial plan. •Planning helps us to get prepared for emergencies that may arise during the course of the project. •A well
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globalization and the strategies Disney uses in the political economy approach. Scholars such as Adorno (1991) see standardisation of cultural products as a homogenising process in capitalist societies. Other scholars such as Wasko (2001) and Ross (1999) discuss about ‘Disneyfication’ and these are areas of interest in my study of Disney. I would also explain how it engages in cultural imperialism and how it exerts its hegemonic power. Exploring how Disney diversified into various media platforms and
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Success Do you know someone rich and famous? Is he confident‚ popular‚ and cheerful all of the time? Or‚ on the other hand‚ is he stressed‚ having second thoughts about his life choices‚ and unsure about the meaning of his life? I’m sure he is uncertain. Advertising‚ marketing and media have effectively brainwashed our society into accepting a false‚ even potentially dangerous definition of success. Marketers want us to believe that having lots of money‚ living in a big‚ fine home‚ and owning
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SUCCESS What is success? The definition of success is very personal and will be different for everyone. Success is something accomplished over time. Over this course of time you gain knowledge and endure obstacles with patients and hardship. It’s all about how hard you try in your life‚ even if you have failed‚ your struggle to strive for success is so great you will feel no remorse. Success is partly the attainment of a steady pay check that allows you to afford your life style. Moreover success
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Essential of Planning Name : Zammy Haryo Kusuma Class : EB Management 2012 NIM : 126122400383 Planning is a complex and comprehensive process involving a series of overlapping and interrelated elements or stages‚ including strategic‚ tactical‚ and operational planning. Strategic planning establishes master plans that shape the destiny of the firm. One of four managerial functions is planning it involves setting goals and figuring out ways of reaching goal‚ in planning a manager look
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come across success just by hoping for it. To achieve true success‚ you need the strength of mind and body to struggle and work hard to reach your fullest potential. You need the right attitude‚ self-discipline and the ability to put your goal before your own needs‚ if you are really driven towards reaching success. There is‚ after all no substitute for hard work‚ and as Henry Ford says‚ “The harder you work‚ the luckier you get” – the more successful you get! How do you overcome success? Intense
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