in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise assortment 3 2. Location 3 3. Price 4 4. Store design and Visual merchandising 4 5. Advertising and promotions 5 6. Customer service 5 IV. Competitors 6 V. Conclusion 6 References 7 Appendix I………………………………………………………………...…..9 Appendix II…………………………………………………………………
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Project Executive Summary In recent months‚ Zara has observed the demand for a second retail shop in Bulgaria‚ located in Plovdiv. Therefore‚ the business aspect for this project is the growing and developing of the trademark Zara. The fact that Zara already has its first shop in Bulgaria (Sofia) and the profits are really higher‚ leads to the assumption that the project for opening a second shop will gain even higher results in the future. What is more‚ there is an analysis that shows the more
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Management Zara–Rapid Fire Fulfillment Assessment Bob Goldwasser Introduction “Do everything possible to let one hand help the other. And whatever you do not take your eyes off the product until it’s sold.” Amancio Ortega This paper will present information on Zara Europe’s fastest growing apparel retailer who has about 1500 stores in major cities around the globe. This paper will explain why the company’s supply chain strategy is successful. It will also explain what advantage Zara has against
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ZARA: THE TECHNOLOGY GIANT OF THE FASHION WORLD 2010 BACKGROUND Zara brand is the flagship chain store of Inditex Group; the Inditex Group is integrated by: ZARA‚ OYSHO‚ UTERQÜE‚ BERSHKA‚ STRADIVARIUS‚ MASSIMO DUTTI‚ and PULL AND BEAR. The owner of Inditex Group is the tycoon Amancio Ortega‚ the group headquarter is located on Coruña‚ Galicia‚ Spain‚ this was the place where the first Zara store opened in 1975. Zara has resisted the industry-wide trend towards transferring fast fashion production
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ABSTRACT The purpose of this paper is to use supply management as a tool in analysing the global sourcing processes and activities within two successful leading textile companies: Zara and Hennes and Mauritz (H&M). To describe their logistics and supply chain processes in order to understand how these two companies can add a good value to its customers‚ to its stakeholders and to its suppliers. Pressure for companies to create and deliver value to customers manifests itself in every stage of
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Comparison of Zara and Benetton Supply Chains REPORT Master Supply Chain and Purchasing Management (MSCP) Date 11.02.2010 Outline I. Supply Chain strategy 3 II. Supply Chain structure 5 III. Supply Chain processes 6 IV. Supply Chain management practices 7 V. Supply Chain performance 8 VI. Strengths and weaknesses 9 Bibliography 10 Appendix 11 I. Supply Chain strategy The purpose of this report is to compare the supply chains of Zara and Benetton‚ two global players of
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it is identified how the well known textile company “Zara” keeps the inventory lowers than their competitors‚ and how that contributes to Zara’s success. Also in the case study are identified a few characteristics of Inventory Management and the advantage and disadvantages to keep the Inventory low. In the following paragraphs it is describe what mean Inventory Management and there are 5 significant reasons to maintenance an inventory‚ also Zara believes that Inventory it’s equal to death of the firm
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QUESTION 1 As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. ANSWER ZARA’S SUPPLY CHAIN Description Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in
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INDITEX: Fashion Forward ZARA‚ Spain’s most successful brand‚ is trying to go global Inditex‚ one of the world’s two biggest clothes makers‚ is going to go to the world. This article “Fashion forward”is related to chapter 9. There is a saying from the founder of Inditex‚ which is flogging fashion is like fishing‚ fresh fish like a freshly cut jacket in the latest color‚ sells quickly and at a high price. Yesterday’s catch must be discounted and may not sell at all. Depending on this insight
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Introduction Zara is a fashion retailer established in 1975 by the Spanish group Inditex founded by Amancio Ortega Gaona. Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti‚ Breshka‚ Oysho‚ Pull and Bear and Stradivarius. Inditex headquarters
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