CASE 3 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot ANDREA HERNÁNDEZ PAULA BELTRÁN NICOLÁS LATORRE LORENA LEHMANN MARIA FERNANDA ROJAS Presentado a: LUIS FERNANDO CORREA MERCADEO GRUPO 2-1 ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS UNIVERSIDAD DE LA SABANA 15 DE AGOSTO DE 2014 BOGOTÁ D.C 2014-2 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot 1. BACKGROUND 2. UPDATING 3. PEOPLE
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The author in “The Use of Animals in Entertainment” is saying that animals are been use to perform tricks‚ and been held in confined places that are not in where they’re supposed to be‚ and they have a better chance of dying in a cage than living in the wild. Wildlife should not be in caged jest so humans can have entertainment because all we are doing it endangering animals. In the second passage “Jump to It” is talking about frog jumps it’s saying‚ How frog are been use as a frog jumping contest
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Diversity and Racial Representation in Entertainment Media The American entertainment industries‚ particularly film and television‚ have historically relied on their audiences to figure out what type of content is popularly enjoyed and viable enough to merit production. In conjunction with changes in broad appeal and sensibilities‚ entertainment media too has altered its product accordingly. With the emergence of the internet age of the late 1990s and early 2000s‚ the changes in how movies and television
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A HISTORICAL EXAMINATION OF DISRUPTIVE INNOVATION MANAGEMENT IN THE GLOBAL MEDIA & ENTERTAINMENT INDUSTRY by Petrus Jacobus Pieterse 14444712 Thesis presented in partial fulfilment of the requirements for the degree Master of Science in Engineering Management at the University of Stellenbosch Supervisor: Dr. André van der Merwe Faculty of Engineering Department of Industrial Engineering March 2012 Stellenbosch University http://scholar.sun.ac.za Declaration By submitting
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Entertainment It is a known fact that there is a great diversity of entertainment options. There are many forms of entertainment targeted towards population for different purposes such as educational‚ informative‚ or pure entertainment purposes. To begin to talk we would say that as everything‚ entertainment may be looked whether as a positive or negative thing. Of course‚ opinions about this topic can be many‚ depending on the angle we might be looking at it. On the one hand‚ entertainment is
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Humans seek entertainment. Countless apps and websites have been created to provide us with easy access to the entertainment we seek. Homes contain television sets‚ gaming consoles‚ computers‚ and other technology that connects people to the world. The need for entertainment surrounds us. Before society developed all that it has‚ people still wanted to conquer boredom. A group of such people can be found in the residents of Victorian England. They developed new sports‚ created games‚ wrote plays
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What do you think when you hear recreation and entertainment‚ do you think of movies or playing games on your device? In the medieval-ages they didn’t have that. Although we still have some today like music and board games‚ in the medieval-ages they played them differently. In medieval-ages they had lots of recreation and entertainment and here are some of them. Music in the medieval-ages was played frequently‚ they played the drums‚ flute‚ harp and the hurdie gurdie (Taylor‚28-29). You
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World Wrestling Entertainment‚ Inc. Executive Summary With over twenty years of experience in the sports entertainment business and the mergers of some of the leading companies in the wrestling industry‚ Vince McMahon organized the World Wrestling Entertainment Inc.‚ in the late 1970s. The organization consist of an integrated media and entertainment company engaged in the development‚ production and marketing of television and pay-per-view programming‚ live events and the licensing and sale of
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the end of the 19th century‚ many changes began taking place in our country. The beginning of the industrial revolution boosted the economy‚ helping more people get jobs. This boost in the economy ultimately drove the push for more recreational entertainment. Towards the end of the industrial revolution came a change in the amount of time people worked. Before 1860‚ people didn’t have an abundant amount of free time. This is because in 1860 the normal work week averaged an incredible 66 hours (“39b
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Statement of the Problem: A. Main Problem: Do these marketing results for Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it? B. Sub-Problem: How much do these marketing efforts have contributed to Harrah’s overall performance? IV. Objectives: 1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements
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